Business Development Manager

Fixed Salary budget

Variable

We are looking for a proactive and street-smart Business Development Manager who can drive student enrolments and institutional growth beyond paid ads. The role focuses on building strategic partnerships, offline lead sources, institutional tie-ups, referral networks, and B2B collaborations to consistently generate high-quality leads and revenue for the school.

This role is ideal for someone who understands education sales, partnerships, and on-ground execution, and can convert relationships into real business outcomes.

Key Responsibilities

1. Business Growth & Partnerships

• Identify and onboard strategic partners such as:
• Tattoo studios & Art academies (MAAC, MAYA, Whistling woods)
• Art colleges & design institutes
• Tattoo supply stores & distributors
• Creative communities, NGOs & art collectives
• Create revenue-sharing or referral-based partnerships with clear tracking and payouts.
• Develop long-term collaboration models (events, workshops, co-branded programs).

2. Offline & Community-Based Lead Generation

• Plan and execute offline activations:
• Workshops, demo days, open houses, career talks
• Studio visits, college outreach programs, exhibitions
• Build strong local and national networks within the art & tattoo ecosystem.
• Represent the brand at industry events, conventions, and exhibitions.

3. Institutional & B2B Sales

• Pitch training programs, certifications, and upskilling courses to:
• Art schools
• Tattoo studios
• Creative institutes
• Close bulk enrollments, group discounts, or institutional tie-ups.
• Work closely with the academic team to customize offerings where required.

4. Referral & Affiliate Ecosystem

• Design and manage referral programs for:
• Existing students & alumni
• Tattoo artists & Tattoo artist influencers
• Vendors and tattoo suppliers
• Track referrals, payouts, and performance metrics.

5. Collaboration with Marketing & Sales

• Work with marketing to:
• Convert offline leads into structured sales funnels
• Improve conversion from walk-ins, events, and referrals
• Provide field-level insights to improve messaging and targeting.
• Ensure smooth handover to counselors and follow-ups.

6. Reporting & Performance Tracking

• Maintain clear reports on:
• Leads generated
• Conversion ratios
• Revenue contribution
• Cost per acquisition (offline)
• Continuously optimize channels based on ROI.

7. Target-Driven Responsibility

• Own

  monthly, quarterly, and annual revenue targets

  from offline and partnership-led channels.
• Be directly accountable for

  student enrolments and revenue numbers

  , not just lead generation.
• Work with defined

  monthly sales targets

  , conversion ratios, and closure benchmarks.
• Drive consistent pipeline creation to ensure predictable revenue flow.

8. Execution Mindset

• This is a

  hands-on, execution-heavy role

  , not a coordination or support role.
• The role demands

  fieldwork, follow-ups, negotiations, and closure ownership

  .
• Must be comfortable working under

  clear targets and pressure

  to deliver numbers.

Key Skills & Traits Required

• 35 years of experience in business development, partnerships, or institutional sales
• Strong networking and relationship-building skills
• Excellent communication and negotiation abilities
• Self-driven, field-oriented, and execution-focused
• Experience in education, training, or creative industries is a strong plus
• Comfortable working with targets and performance-based incentives