Business Development (Lead Generation)

Lead Generation

Key Responsibilities

• Conduct research to identify key stakeholders, target companies, and new prospects across relevant industry sectors.
• Build and maintain a strong pipeline of qualified leads for delegate sales, sponsorship, and partnership opportunities.
• Initiate outbound outreach through email campaigns, LinkedIn, and phone calls to connect with decision-makers.
• Qualify inbound and outbound leads and schedule meetings or demos for the business development team.
• Maintain and update the CRM system with accurate lead information, communication logs, and follow-up tasks.
• Work closely with the marketing and event teams to align outreach efforts with ongoing campaigns.
• Analyze lead generation performance and provide insights and recommendations for improvement.
• Assist in creating and testing messaging scripts, email templates, and outreach strategies.
• Stay up to date with industry trends, competitor activities, and key market developments.
  

The Person

• Minimum of 1 year of experience in B2B lead generation, business development, or inside sales.
• Strong research and prospecting skills using platforms like LinkedIn, ZoomInfo, Apollo, Lusha, etc.
• Experience working with CRM tools such as HubSpot, Zoho, or Salesforce.
• Excellent written and verbal communication skills in English.
• Proven ability to generate qualified leads and hit KPIs/targets.
• Highly organized with the ability to manage multiple lead lists and outreach campaigns simultaneously.
• Positive, proactive attitude with a strong sense of ownership and accountability.
• Comfortable making cold calls and sending personalized outreach emails to executive-level contacts.
• Previous experience in the events, conferencing, or SaaS industries is a plus.