Business Development Executive (IT Sales)

Greetings from WebCastle!

About Company:

We are a professional end-to-end digital transformation consulting company with offices in India, UAE, and the USA. With over 1000+ clients across the globe, we excel in web development and digital marketing. Our team consists of more than 80+ talented and creative employees spread across three countries. At WebCastle, we offer expert services including SEO, Mobile App Development, E-commerce development, and ERP development.

About Position:

We are seeking a Business Development Executive with a minimum of 6 months of experience in lead generation. The primary objective of this role would be to generate and qualify leads for the sales team.

Experience : 6month - 1 year

Main Responsibilities

• List Building:

- Research and identify potential customers (prospects) using tools like LinkedIn, Apollo, and other databases.

- Build lists based on Ideal Customer Profile and Buyer Personas.

• Outbound Prospecting:

- Reach out to prospects via cold calls, emails, and social media to introduce the company’s products or services.

- Craft relevant messages to engage prospects.

• Lead Qualification:

- Use frameworks like BANT (Budget, Authority, Need, Timing) to assess lead quality.

- Determine if prospects meet the criteria to become a sales-qualified lead (SQL).

• Appointment Setting:

- Schedule meetings or calls between qualified leads and the sales team.

• CRM Management:

- Accurately log and track all prospect interactions in the CRM.

- Maintain up-to-date records of lead status and communication history.

• Collaboration:

- Work closely with the sales team to ensure a smooth handoff of qualified leads.

- Collaborate with marketing to align on campaigns, messaging, and lead follow-up.

• Market Research:

- Stay informed about industry trends, competitor activities, and customer needs to better tailor outreach efforts.

• Performance Metrics:

- Meet or exceed monthly/quarterly targets for lead generation, qualification, and appointment setting.

- Track and report to the Pre-Sales Team Lead on key performance indicators (KPIs) such as call volume, email response rates, and conversion rates.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Day shift

Experience:

• IT Sales: 1 year (Required)

Language:

• English (Required)

Work Location: In person