Business Development Executive (BDE)

Job Description

Industry: FMCG – Pulses, Rice, Spices, Wheat Flour Location: Pan India (Travel Required) Key Responsibilities: 1. Third-Party Manufacturing Tie-Ups (Pan India): Identify and evaluate potential third-party manufacturers across India for pulses, rice, spices, and wheat flour. Negotiate and finalize manufacturing agreements ensuring quality, pricing, and timely delivery. Maintain strong relationships with contract manufacturers to ensure consistent supply and quality standards. 2. Distributor & Super Stockist Appointment: Develop and execute a strategic plan to appoint distributors and super stockists in target regions. Screen and onboard credible partners, ensuring alignment with brand goals and market presence. Conduct regular performance reviews and support partners with sales tools, schemes, and training. 3. Pan India Market Expansion: Create a regional expansion roadmap aligned with company growth targets. Conduct market visits and field surveys to understand demand, competition, and distribution gaps. Drive brand penetration in new and under-served markets. 4. Travel and On-Ground Execution: Willingness to travel extensively across India for distributor meetings, manufacturing audits, trade shows, and business deals. Represent the brand in regional dealer meets and business development events. 5. Sales Strategy and Growth Planning: Set monthly and quarterly growth targets and monitor regional sales performance. Identify key markets and implement local strategies to boost product placement and visibility. 6. Brand & Trade Promotion Support: Coordinate with the marketing team to implement BTL activities, promotional campaigns, and POS branding. Gather distributor feedback and market intelligence to support future product innovation. 7. Reporting & Documentation: Prepare detailed reports on partnership progress, market development activities, and sales projections. Maintain all records related to contracts, partner details, and compliance documents.