Business Development Consultant

Job Description

Role Summary: Were seeking a young, dynamic, and tech-savvy Business Development Consultant to drive growth across online and offline channels. The ideal candidate will handle lead generation, market analysis, brand strategy, and customer engagement , while also contributing to marketing and demand generation efforts. You should be quick to learn, adaptable to a startup environment , and capable of implementing best practices. The role also involves mentoring junior team members and collaborating across functions. A background in product sales or SaaS is a strong advantage. Key Responsibilities: Sales & Business Growth: Understand and articulate the product features, value, benefits, and limitations Generate and qualify leads through various digital and offline channels Convert leads into clients through product demos, follow-ups, and relationship management Develop and implement Go-to-Market (GTM) strategies Influence buying decisions and drive conversion with consultative selling Improve the quality of the sales funnel and opportunity pipeline Market & Competitor Analysis: Conduct detailed market analysis, SWOT, and risk assessments Identify competitors, benchmark their offerings, and differentiate our value proposition Track market trends, client needs, and changes in hiring behavior Marketing & Demand Generation: Design and implement online and offline marketing strategies Manage digital campaigns including Paid Search, Social Ads, SEO, and SEM Build strong organic presence through content, social media, and engagement Run Demand Generation campaigns for lead nurturing and acceleration Develop and execute growth hacking initiatives Brand & Channel Strategy: Support in brand development, positioning, and communication Assist in building channel partnerships and implementing Partner Enablement Programs (PEP) Contribute to overall marketing strategy and initiatives Team Collaboration & Customer Success: Collaborate with product, marketing, operations, and development teams Participate in product roadmap updates, representing voice of customer Ensure customer success by acting as a trusted relationship manager Represent the company in hiring forums, events, podcasts, and relevant communities Reporting, Tools & Metrics: Use CRM, project management, and marketing tools effectively (e.g., HubSpot, Asana, Google Analytics, Meta Ads Manager, SEMrush, etc.) Build and manage an offshore marketing team and set KPIs Track campaign performance, prepare reports, and present insights Plan and optimize marketing budgets for maximum impact Key Skills & Qualifications: 25 years of experience in business development, sales, or marketing (preferably in SaaS/Product-based companies) Strong technical aptitude and ability to understand digital products Experience in product sales, online marketing, and lead generation Solid knowledge of digital marketing, SEO/SEM, social media, and paid media strategies Proficiency in SWOT analysis, business process analysis, and reporting Excellent communication skills in English, Hindi, and Telugu Hands-on with CRM, email marketing tools, analytics, and social platforms Strategic mindset with ability to execute fast in a fast-paced environment Why Join Us? Opportunity to shape the growth of a high-potential tech platform Exposure to cross-functional strategy, sales, and marketing roles Young and dynamic team culture Competitive salary + performance-based incentives Career growth and leadership development opportunities