Digital Marketing Specialist

Job Description

Digital Marketing Specialist About the Role Were looking for a dynamic and experienced Senior Digital Marketing Specialist to join our marketing team in Hyderabad. You will own and execute strategic SEO and social media campaigns, drive brand visibility, and generate leads through digital channels. If youre data-driven, creative, and ready to help us grow, this role is for you! Responsibilities Strategic Planning & Execution Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email, and display advertising myjobmag.com+15expertia.ai+15boomering.ph+15. Plan, launch, and optimize high-impact campaigns across channels—SEO/SEM, social media (organic + paid), email marketing, and content. SEO Leadership Conduct keyword research, optimize on-page and off-page SEO, build backlinks, and manage technical SEO . Monitor traffic, ranking, and performance via Google Analytics/Search Console; adjust SEO strategy accordingly. Social Media & Content Management Create and oversee content calendars; craft engaging posts, visuals, videos, and paid ads for platforms like Facebook, Instagram, LinkedIn, and Twitter jobs.smartrecruiters.com. Manage community engagement (comments, messages), track performance metrics, and optimize for growth. Analytics & Reporting Measure campaign performance against KPIs (traffic, conversions, ROI); generate weekly/monthly reports with insights and improvement plans intelligentpeople.co.uk+14myjobmag.com+14reddit.com+14. Run A/B tests on ads, landing pages, emails; optimize based on test results . Budget & Vendor Management Manage ad budgets across Google Ads and social platforms; ensure maximum ROI and ROI tracking . Coordinate with designers/agencies, ensuring consistent branding and campaign execution. Leadership & Collaboration Mentor junior team members; coordinate with content, design, sales, and product teams safalta.com+15boomering.ph+15expertia.ai+15. Keep updated on latest trends, tools, and best practices; drive innovation across digital efforts. Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field; advanced certification (Google Ads/Analytics, Facebook Blueprint, HubSpot) is a plus. 5+ years of proven digital marketing experience, with hands-on campaign leadership across SEO, social media, PPC, and email marketing icertglobal.com+15expertia.ai+15expertia.ai+15reddit.com+4safalta.com+4myjobmag.com+4. Deep expertise in SEO/SEM, Google Analytics/Search Console, Google Ads, and social ad platforms (Meta, LinkedIn). Strong track record optimizing campaigns to increase traffic, engagement, and conversions . Analytical mindset with proficiency in performance metrics, ROI calculation, and conversion optimization. Excellent communication, copywriting, and interpersonal skills; capable of cross-functional teamwork. Highly organized with project management abilities; comfortable juggling multiple campaigns and deadlines. Creative thinker with the ability to innovate and optimize campaigns across channels. Preferred Skills Experience with marketing automation tools (HubSpot, Mailchimp, Active Campaign). Basic HTML/CSS or CMS experience (WordPress, Squarespace) . Graphic/video editing skills (e.g. Canva, Photoshop). Familiarity with LinkedIn Ads, display network campaigns, and retargeting strategies.