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Vridhi Finserv
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BTL Executive

BTL Executive

Vridhi Finserv

2 - 7 years

2 - 5 Lacs

Bengaluru

Posted:2 months ago| Platform:

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Skills Required

Lead generation Brand activation Pharma Focus Marketing campaigns Senior Executive Logistics Performance analysis Customer engagement Vendor coordination Logistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Minimum Qualification: Bachelor s degree in Marketing, Business, or related field (MBA preferred) Location: Head office

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Job Responsibilities

Minimum 2+ years of experience in BTL marketing from the insurance or pharmaceutical industry

Hands-on experience in pamphlet distribution, canopy setups, standee placements, and other physical brand activation campaigns

Experience in executing on-ground marketing campaigns, especially in residential and commercial areas.

Ability to plan and manage logistics, field teams, and vendor coordination for BTL events.

Strong focus on lead generation and customer engagement through physical outreach, and also proficiency in tracking campaign performance and providing detailed reports.

Willing to travel extensively within assigned regions and manage territory-level execution.

Key Skills

Proficient in organizing pamphlet distribution drives and managing canopy setups for brand promotion.

Experienced in optimizing standee placements to maximize brand visibility.

Focused on generating quality leads and converting them into loyal customers.

Strong communication and negotiation skills to build relationships and close deals.

Competent in maintaining reports and tracking data for performance analysis and improvement.

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BTL Executive