Brand Strategy Intern

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Brand Vision & Philosophy:

Role Overview:

Brand Intern

What You’ll Do:

1) Consumer:

• Assist in conducting customer research, surveys, and interviews to understand needs and preferences.
• Monitor customer feedback across platforms and suggest actionable insights.
• Track competitor activity and market trends.

2) Product:

• Support the brand team in new product launches, packaging ideas, and testing.
• Help maintain product-related content, descriptions, and FAQs.
• Coordinate with internal teams for product-related updates.

3) Communication & Content:

• Assist in executing brand campaigns across digital and offline touchpoints.
• Coordinate with design and marketing teams to ensure brand consistency.
• Draft communication for emails, push notifications, and social media.
• Work with the creative team for shoots, reels, and other brand storytelling formats.

What We’re Looking For:

• Strong interest in brand management, marketing, and consumer behaviour.
• Strong analytical and data interpretation skills – must be comfortable with numbers.
• Graduate/Postgrad from IITs/BITs/B-Schools or other Tier 1 colleges (preferred).
• Creative thinker with attention to detail.
• Excellent communication skills (written & verbal).
• Comfortable juggling multiple tasks and working in a fast-paced environment.
• Proficiency in MS Office/Google Workspace