Brand Strategy & Content

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About Voxxy Media:

Role Description

We're looking for a visionary Content & Strategy Manager to lead the creative and strategic direction of our Influencer Marketing initiatives. This role requires a blend of creative ideation, strong storytelling, data-driven decision making and leadership to shape impactful campaigns that deliver measurable results for brands.

Key Responsibilities:

1) Content & Strategy Development:

• Define the overall content & strategy vision for the agency and its client.
• Lead the ideation and development of the creative campaign concepts, Influencer strategies and branded content.
• Proactively engage clients for strategic partnerships and manage fruitful discussions.

2) Strategic Planning:

• Lead client briefs into compelling strategy decks and influencer driven narratives.
• Analyse audience insights, market trends and platform updates to guide strategies.
• Develop and direct innovative influencer marketing approaches
• Oversee campaign planning, ensuring a balance between creativity & performance

3) Script Writing:

• Writing simple and effective scripts based on closed concepts that retain brand ethos and have creative elements that work for creators as well.
• Good command over language, cultural insights and the digital style of content to be incorporated into each script written.
• Ability to take feedback on scripts and turn around revisions with quickest possible TAT.
• Ability to handle large volumes of scripts, along side existing pitch work is mandatory

4) Creative Research:

• Staying up to date on what's happening on the internet - in terms of trends, formats, what other brands are doing.
• Having an in depth understanding of brand categories and their intended audiences. Creating psychographics of brand audiences from cultural and slice of insights is expected.
• Prepare a bank of inspirations, concepts and references based on internal brainstorms that the team can refer to.