Brand Strategist

Position

Type: Full-time /Hybrid | Startup environment | Immediate start

Location: Green Park, South Delhi

Role Overview

We’re looking for someone who can turn complex ideas into emotional, human-first narratives. You’ll help shape how the world sees us, from our brand voice to our website copy, investor decks to clinic posters, social media to campaign themes.

Key Responsibilities

• Build and evolve the

  brand story and messaging architecture

  across all touchpoints
• Lead

  narrative strategy

  across digital, product, marketing, and partnerships
• Collaborate with founders, clinicians, designers, and marketers to find stories worth telling
• Own and write key

  copy

  : website, pitch decks, campaigns, ads, brochures, and scripts
• Craft narratives for new initiatives like

  Conceive Plus™, Egg Freezing, Regenerative Therapies

  , etc.
• Use storytelling to

  drive awareness, trust, and action

We’re Looking For

• 1–4 years of experience in brand storytelling, copywriting, or creative strategy
• Experience working with

  startups

  , creative agencies, or mission-driven brands
• Ability to

  distill science and data into emotional resonance

• Versatility to go from pitch decks to Instagram carousels to founder voice copy
• High emotional intelligence and an ear for tone, timing, and truth
• Someone who believes storytelling can

  change health outcomes and behavior

Nice-to-Have

• Background in health, wellness, women’s issues, or fertility
• Experience working with doctors, health brands, or scientific products
• Bonus points if you’ve worked in

  editorial, brand journalism, or Substack-style formats

Why Join Us?

• Be part of a mission-led company tackling

  taboo and underserved topics

• Build something real from the ground up, not just manage existing brand guidelines
• Flexible work style with a mix of remote + on-ground collaboration
• Work closely with

  founders, doctors, and creatives

About Us

At EPIA, we’re not just a women’s health and fertility startup — we’re reshaping the way people think about reproductive health, aging, and possibility. We're building a brand rooted in science, empathy, and disruption.

Now, we’re looking for someone who can bring our vision to life through powerful, strategic storytelling.