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Brand Strategist

Assetcare Services Private Limited

0 years

0 Lacs

chennai tamil nadu india

Posted:2 days ago| Platform:

Apply

Skills Required

strategies research messaging positioning marketing consistency drive analysis recognition strategy content collaboration communication creativity storytelling

Work Mode

On-site

Job Type

Full Time

Job Description

A brand strategist develops and implements strategies to elevate a company's brand by conducting market research, analyzing consumer behavior, and identifying opportunities to create a cohesive brand identity and messaging . Key responsibilities include developing brand positioning, defining brand voice and messaging, collaborating with creative teams, and evaluating marketing campaign performance to ensure consistency and resonance with the target audience and drive brand growth and loyalty

Market Competitive Analysis

Conduct extensive research on market trends, consumer behavior, and competitors to identify strengths, weaknesses, and market gaps

Brand Positioning

Define and refine the brand's unique position in the market to attract the target audience and drive brand recognition and loyalty

Strategy Development:

Craft comprehensive brand strategies, including brand voice, messaging, slogans, and content pillars, that align with the company's overall goals.

Cross-Functional Collaboration

Work closely with marketing, sales, and creative teams (designers, marketers) to ensure a unified and consistent brand experience across all channels

Content Campaign Planning:

Develop content marketing campaigns and social media strategies to promote products, services, and the brand itself.\

Analytical Skills

Communication Skills

Strategic Thinking

Creativity Storytelling

Adaptability

This job is provided by Shine.com

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Brand Strategist