Brand Strategist

Key Responsibilities:

• Develop and execute brand strategies to strengthen market presence and positioning.
• Conduct SEO audits and implement best practices for on-page, off-page, and technical SEO.
• Perform keyword research, competitor analysis, and market trend studies.
• Create and manage content strategies aligned with SEO goals and brand voice.
• Optimize website content, blogs, landing pages, and social media for higher rankings.
• Collaborate with design, development, and content teams to ensure brand consistency.
• Monitor and analyze website traffic, keyword rankings, and campaign performance using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush.
• Develop strategies for link building, influencer collaborations, and online PR.
• Identify growth opportunities and recommend improvements for digital campaigns.
• Prepare monthly performance reports and present insights to management.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience (2–5 years) as a Brand Strategist, SEO Specialist, or Digital Marketing Executive.
• Strong knowledge of SEO tools (SEMRush, Ahrefs, Moz, Google Analytics, Search Console).
• Excellent understanding of branding, positioning, and digital marketing trends.
• Strong content strategy and copywriting skills.
• Analytical mindset with the ability to turn data into actionable insights.
• Ability to work collaboratively across teams and manage multiple projects.
• Up-to-date with the latest Google algorithms and SEO best practices.

Job Type: Full-time

Pay: ₹15,892.15 - ₹40,000.38 per month

Work Location: In person