Brand & Social Media Lead

About the company

What you ll own

• Social channels & communities

  own the organic content calendar across all digital touchpoints: Instagram, Facebook, YouTube and owned WhatsApp / Facebook groups; spark daily conversation and advocacy.

• Brand storytelling & consistency

  plan and produce brand content, customer stories, short-form video and visual assets that aligns 100% with the brand, across app, social media, ads and CRM.

• Influencer & creator partnerships

  identify the right voices, negotiate collaborations and manage relationships that build trust and reach.

• Guardrails & governance

  own the brand bible (visual identity, tone, dos & don ts) and enforce it across app, digital media, social media, growth and offline touchpoints.

• Growth analytics

  track the numbers, surface insights and iterate quickly. Track how the brand is growing and project its future course through numbers.

What makes you a fit

• 4 6 years in brand or social roles at an

  e-commerce / quick-commerce or consumer brands startup

  .
• Led end-to-end campaigns that lifted awareness or conversions (Social Media, short-form and long-form content, films, influencer collabs).

• Creation edge

  you can not only catch pixels that are off, but you are hands-on with design tools like Canva and CapCut and can whip up Instagram reels and branded content on your own.

• Built brands from scratch or joined at seed stage

  ; happy being a team of one until you hire or outsource.

• Data-focused

  : You can set up dashboards, report the numbers, and make projections for the future to track how the brand is growing
• Clear, no-drama communicator who collaborates smoothly with design, growth and product.

Bonus points

• Launched a new consumer brand or category from scratch.
• Familiarity with performance-tied influencer models (CPA, revenue-share).
• Fluency with AI tools like Opus, HeyGen, Krea, etc. for quick turnarounds