Brand Marketing Manager

A Brand Marketing Manager develops and implements marketing strategies to promote a company's brand, ensuring consistent messaging across all channels. This role involves market research, campaign management, budget oversight, and collaboration with creative and sales teams to drive brand perception and sales growth. Key duties include analyzing campaign results, building relationships with partners, and maintaining a consistent brand identity. Key responsibilities

• Develop and execute strategies: Create and implement comprehensive brand marketing and advertising strategies to increase brand awareness and sales.
• Conduct market research: Analyze market trends, competitor activities, and consumer preferences to identify new opportunities and inform strategy.
• Manage campaigns: Oversee the creation and execution of marketing campaigns across various platforms, including social media, advertising, and promotional events.
• Ensure brand consistency: Maintain brand integrity and consistent messaging across all marketing materials, from product packaging to digital content.
• Analyze performance: Monitor and analyze the effectiveness of marketing activities, track key metrics, and report on campaign results.
• Manage budgets: Oversee the marketing budget for brand-related projects and ensure efficient resource allocation.
• Collaborate with teams: Work with internal teams (e.g., creative, sales, product) and external partners (e.g., agencies) to ensure brand strategy is aligned across the organization.

Essential skills

• Strategic planning and creativity
• Strong communication and writing skills
• Analytical and problem-solving skills
• Budget management
• Teamwork and collaboration
• Adaptability and organization

Job Type: Full-time

Pay: ₹80,263.66 - ₹85,920.91 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person