Job
Description
About the Role: Are you a brand storyteller who can turn a product into a movement? We’re looking for a Brand Marketing Manager to be the custodian of our brand voice—someone who doesn’t just communicate but connects. In this role, you’ll bring our brand vision to life across channels, tell stories that matter, and lead powerful campaigns that leave a lasting impression. You’ll work at the intersection of creativity, strategy, and consumer psychology , shaping how customers perceive, interact with, and fall in love with our brand. What You’ll Do: Shape the Brand’s Identity: Build and evolve our brand narrative, positioning, and tone of voice across every touchpoint. Lead Campaign Excellence: Create and execute 360° brand campaigns across digital, print, influencer, and PR. Collaborate Across Teams: Be the bridge between creative, performance, product, and content to ensure messaging consistency. Consumer & Market Insights: Dive deep into customer behavior, trends, and competitor strategies to inform smart marketing decisions. Calendar & Campaign Planning: Own the brand calendar—plan campaigns aligned with new launches, festive seasons, and brand goals. Agency & Partner Coordination: Work with creative agencies, media buyers, and PR partners to scale campaign execution. Measure What Matters: Monitor brand health KPIs like awareness, affinity, and recall; refine strategy accordingly. Build Brand Guidelines: Create and enforce visual and messaging guidelines to ensure consistency across all teams. What You Bring: A flair for visual storytelling and copywriting with a keen aesthetic sense. Solid experience in multi-channel marketing , including social, influencer, and experiential. An understanding of consumer psychology , trendspotting, and brand-first thinking. Excellent project management and cross-functional collaboration skills. Proficiency in tools like Adobe Suite, Canva, and marketing analytics dashboards . Strategic thinking with a creative edge—you can dream big and execute smart. Qualifications: Bachelor’s or Master’s in Marketing, Communication, Branding, or a related field. Google or Meta certifications are a bonus. Experience Required:  4–6 years of brand marketing experience, preferably in a D2C, lifestyle, beauty, wellness, or FMCG brand . Why Join Us? Be part of a purpose-driven brand that believes in authentic storytelling and customer connection . Work with a creative, energetic, and passionate team. Get the opportunity to build a brand that stands out in a saturated space. Show more Show less
