Brand Marketing

Senior Leader

This is not your ordinary marketing role. It’s for someone who wants to create brands that consumers truly trust, love, and connect with - and can balance long-term brand-building with strong performance marketing across platforms like Amazon, Flipkart, Blinkit, and more.

What you’ll own:

• The

  entire brand journey for Aqualens

  — from narrative to trial to loyalty and advocacy.

• Category creation and market leadership

  for Aqualens in the contact lenses space.

• 10X growth for Lenskart Eyewear

  across online marketplaces and quick commerce platforms.

• Full-funnel marketing

  , encompassing performance, content, CRM, influencer, and ATL initiatives.

Key Responsibilities:

• Develop/oversee the brand strategy and positioning for Aqualens and Lenskart Eyewear
• Drive brand awareness, consideration, loyalty, and equity through innovative campaigns across media - from digital, social, influencer, to ATL
• Spearhead Go-to-Market plans for new product launches and expansion initiatives
• Manage full-funnel marketing campaigns, optimizing for both performance and long-term loyalty
• Establish and track marketing health metrics, market share, and customer retention to gauge the impact of initiatives
• Collaborate cross-functionally
• Mentor and grow a team of passionate marketers, fostering a culture of creativity, collaboration, and data-informed decision-making

Qualifications:

• 5+ years of marketing experience, with a strong track record in brand-building and growing consumer brands
• Collaborative and strong interpersonal skills; able to align stakeholders toward a shared objective.
• Experience of working in high-energy, entrepreneurial environments -D2C, retail, or e-commerce is a strong plus