Brand Marketing

Position Summary

Responsible for Brand management and Brand building activities, developing marketing and brand positioning strategies for Kirtilals through online and in-store

Principle Accountabilities

 To conceptualize and implement marketing strategy for both offline and online marketing and prepare annual marketing plan in line with business objectives

 Designing and managing marketing budget

 Sourcing and managing agencies where appropriate for key marketing functions PR, advertising, media, social, digital etc.,

 Building brand awareness and generating innovative ideas to promote the brand/product

 Creating content strategies based on the business objectives, category focus and consumer segments through all channels (online/offline/social)

 Planning and ensure execution of communications and media actions offline, online and social media

 Designing and planning effective marketing promotional campaigns in line with the plan across channels (digital, press etc.) & determining and implementing metrics to measure campaign effectiveness

 Building a high performing marketing team and ensuring effective coordination with Retail and corporate functions

 Keeping updated on market trends & analysing consumer insights as well as competitor strategies.

 Conduct market analysis to identify challenges and opportunities for growth

 Marketing automation to improve operational efficiencies and grow the bottom line.

 To coordinate in creating artworks for logos, brochures, catalogues, booklets, magazine, face book page, promotions and company website.

Provide clear creative briefs to internal teams or external agencies, for content creation (photoshoot) / advertising, outlining the objectives, target audience, and distribution of materials across traditional and digital media.

 Review and get the final creative assets from the external agencies, ensuring they resonate with the brand's identity & message both for offline and online and obtain approval from management.

 Drive brand creatives across offline, digital and social media platforms.

Job Type: Full-time

Pay: ₹200,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person