Brand Manager

Job Requirements

Job Title: Brand Manager

Company Name: Titan

Job Type: RP (Regular/Permanent)

Job Category: Jewellery-SMR (Jewellery-Strategic Marketing and Retail)

Department: Marketing-Tanishq

Location: Bengaluru, Karnataka, India

Job Description:

We are seeking a highly skilled and experienced Brand Manager to join our team at Titan, a leading jewellery brand in India. As a Brand Manager, you will be responsible for developing and executing strategic marketing plans for our Tanishq brand, with a focus on driving sales and increasing brand awareness.

Key Responsibilities:

• Develop and implement marketing strategies to promote the Tanishq brand and its products
• Conduct market research and analysis to identify consumer trends and preferences
• Collaborate with cross-functional teams to develop and launch new products and campaigns
• Manage the brand's budget and ensure efficient use of resources
• Monitor and analyze sales data to track the success of marketing initiatives
• Plan and execute promotional events and partnerships to increase brand visibility
• Develop and maintain relationships with key stakeholders, including vendors and media partners
• Stay updated on industry trends and competitor activities to identify potential opportunities and threats
• Train and mentor junior marketing team members to ensure consistent brand messaging and quality of work

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 5 years of experience in brand management, preferably in the jewellery or luxury goods industry
• Proven track record of developing and executing successful marketing campaigns
• Strong analytical and strategic thinking skills
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced and dynamic environment
• Proficiency in MS Office and marketing software/tools
• Willingness to travel as needed

If you are a creative and results-driven individual with a passion for jewellery and marketing, we would love to hear from you. Join our team at Titan and be a part of shaping the future of the Tanishq brand.

Work Experience

External Interfaces Internal Interfaces

• Customers
• Advertising agencies
• Brand Ambassadors

• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team • BTL Team • Encircle team

Job Requirements

Education • MBA from a premiere college

Relevant Experience • 6-8 years of marketing or retail experience

Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products

Knowledge • Category knowledge will be an added advantage • Brand and communications knowledge • Latest trends in marketing and communications • Aptitude for numbers and data

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Brand Management : Market research & Operating Plan

1. Own and push the studded agenda with the category and retail team

2. Develop a robust Consumer / Category / Competition understanding

to craft a differentiated proposition for Tanishq across diversified

consumer segments · Inputs for short to mid-term strategy · Adherence to timelines · Adherence to guidelines · OTIF implementation of the marketing plans

3. Work closely with the agencies on the business plan for the year to co-develop the marketing plans for the category aligned to the business goals 4. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 5. Implement the marketing calendar with rigour and finesse on the approved budget · Marketing plan and calendar execution

Marketing : Brand Management : Brand Planning & Execution

1. Create the branding brief for each campaign developed by the team

and execute with a network of partners (Creative, Digital, PR, CRM,

Media, Research, Retail, VM and BTL teams internally and agencies

externally) on the brand plan based on the annual operating

calendar

2. Develop deep market understanding, customer motivations and

category truths for different markets to develop campaigns for each

market (Winning in many Indias)

3. Create specific brand campaigns to take the brand narrative forward · Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Marketing : Brand Management : Performance Monitoring

1. Monitor the performance of the branding initiatives / campaigns

regularly and recommend necessary course corrections if mandated

2. Review the evaluation of the vendors / agencies basis their

performance and recommend appropriate actions · Performance evaluation of initiatives and vendors · Course correction · Performance against the statement of work · Achievement of targets

Marketing : Agency/Vendor management

1. Periodically evaluate the agencies/vendors on the performance

against the agreed statement of work

2. Work with the agencies and co-ordinate on overall campaign and

creative · Vendor performance management & action planning · Adherence to guidelines and timelines · Performance of vendors vis a vis the agreed SOW · Achievement of targets