Brand Manager

About us
Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.

About the role
We are seeking a dynamic and strategic Brand Manager to lead the development, growth, and end-to-end management of our cosmetic brand. The ideal candidate will be responsible for driving brand positioning, product marketing, consumer insights, and 360 campaign execution to strengthen brand equity and accelerate business growth. Key Responsibilities

• Develop and implement strong brand strategies aligned with business objectives.


• Define and maintain the brand s identity, tone of voice, visual guidelines, and positioning in the beauty market.


• Identify new market opportunities, category gaps, and emerging beauty trends.

• Lead product development from concept to launch (NPD), including consumer insights, formulation direction, packaging, pricing, and USPs.


• Collaborate with R&D, packaging, and supply chain teams to ensure timely product rollout.


• Conduct competitive benchmarking and maintain a pulse on global beauty innovations.

• Plan and execute 360 brand campaigns (digital, social, influencer, offline, retail, e-commerce).


• Craft compelling brand stories and communication strategies across platforms.


• Work closely with the creative team to deliver high-quality content, packaging, and visual assets.

• Use market research, sales data, and consumer behavior analysis to guide decisions.


• Track category trends and translate insights into actionable brand strategies.


• Conduct post-campaign and post-launch performance analyses.

• Drive brand profitability by tracking budgets, forecasting, and optimizing spends.


• Monitor sales performance across channels (Modern Trade, E-Commerce, GT, D2C).


• Define annual brand plans, growth targets, and marketing calendars.

• Work with sales, supply chain, R&D, finance, and creative teams to ensure seamless execution.


• Align stakeholders on brand objectives and KPIs.


• Lead brand training sessions for internal teams and channel partners.

Requirements

• MBA in Marketing or related field preferred.


• 8-10 years of experience in brand management; cosmetics/personal care/FMCG experience strongly preferred.


• Proven track record of successful product launches and brand-led growth.