Brand Manager - SaaS

Job Title: Brand Manager

Role Overview:

• Thought Leadership & Executive Branding

  : Collaborating closely with leadership to amplify the company s voice and expertise in AI-driven and next-gen marketing practices.

• Product-Led Content Strategy

  : Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels.

Key Responsibilities:

• Lead the overall content marketing strategy to support brand, growth, and product objectives.
• Create and manage content across formats long-form, short-form, video scripts, case studies, newsletters, etc.
• Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI.
• Own the brand tone, messaging framework, and storytelling consistency across platforms.
• Develop content calendars, campaign plans, and performance dashboards.
• Identify and tap into new distribution channels forums, newsletters, events, podcasts, and niche communities.

Ideal Candidate Profile:

• 6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy.
• Strong editorial, writing, and storytelling skills across different formats and tones.
• Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus.
• Strategic mindset with execution chops you can own end-to-end content projects from idea to distribution.
• Ability to work cross-functionally and thrive in fast-moving, startup environments.

Bonus Points For:

• Experience in the AI, marketing tech, or creator economy space.
• Familiarity with tools like Notion, Canva, Descript, N8N, Semrush, etc.
• A portfolio that shows clarity of thinking, originality, and a knack for shaping influence through content.

What We Offer:

• The opportunity to build an influential brand from the ground up.
• High ownership, high visibility role working directly with the leadership team.
• Fast-paced, no-politics, creative work culture.
• Competitive compensation, creative freedom, and growth path.