Creative Director

Job Description

We are seeking an experienced and dynamic Team lead to lead our creative team in producing innovative and compelling visual and multimedia content. The ideal candidate will bring a strategic mindset, a passion for creative excellence, and the ability to inspire and guide a team of talented designers and artists. Key responsibilities required: Creative Strategy: Develop and implement creative strategies to optimize performance marketing campaigns, focusing on driving engagement, conversions, and ROI. Team Leadership: Lead and inspire a team of designers, copywriters, and social media specialists, Video editors to deliver high-quality, results-driven creative assets. Campaign Ideation: Collaborate with the media buying to conceptualize and develop innovative campaign ideas that align with business objectives and target audience insights. Creative Execution: Oversee the end-to-end creative process, from concept development to final execution, ensuring all assets are on-brand, compelling, and optimized for performance. Performance Optimization: Continuously analyze campaign performance data and user feedback to identify areas for improvement and optimize creative elements for maximum impact. Cross-functional Collaboration: Work closely with the Media Buying team to ensure seamless integration of creative assets across all performance marketing channels. Qualifications: Bachelors degree in Marketing, Advertising, or related field. Proven experience as a leader or similar role in performance marketing. Strong portfolio demonstrating successful performance marketing campaigns across digital channels. Expertise in digital marketing platforms, including Google Ads, Facebook Ads, and programmatic advertising. Proficiency in creative software tools such as Adobe Creative Suite. Excellent leadership, communication, and collaboration skills. Analytical mindset with the ability to interpret data and optimize creative strategies based on insights. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.