Brand Manager

6 - 8 years

8 - 10 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Manage brand life cycle and plan product and brand interventions towards achievement of desired goals. Develop and implement brand strategies aligned with overall business goals to ensure consistent brand messaging across all touchpoints.rnr":"

Job Summary:


We are seeking a dynamic and strategic

Brand

Manager

to lead the development and execution of marketing initiatives that drive brand awareness, engagement, and growth. The ideal candidate will have a deep understanding of brand positioning, consumer insights, and market trends to effectively manage the brands image and performance across multiple channels.

Roles and Responsibilities

  1. Manage brand life cycle and plan product and brand interventions towards achievement of desired goals
  2. Develop and implement brand strategies aligned with overall business goals to ensure consistent brand messaging across all touchpoints.
  3. Campaign Management: Plan, execute, and optimize 360-degree marketing campaigns (digital, print, events, etc.) to promote brand visibility and product launches.
  4. Experience of coordination with Ad Agencies (Creative ability is a plus, but we need co-ordination as a mainstay)
  5. Market & Consumer Insights: Analyse consumer behaviour, market trends, and competitor activities to inform brand positioning and product strategies.
  6. Cross-functional Collaboration: Work closely with product, sales, design, digital, and communications teams to ensure cohesive branding across channels.
  7. Performance Tracking: Monitor brand performance metrics and KPIs and generate regular reports with actionable insights and recommendations.
  8. Budget Management: Manage the brand marketing budget efficiently to maximize ROI.
  9. Good knowledge of sourcing marketing collaterals (brochures, artifacts, printed deliverables etc
  10. Good knowledge and experience of Outdoor media planning and execution
  11. Exposure to overseas marketing activities (Property Fairs and Road Shows)
  12. Achievement of Market share of given brands
  13. Pricing strategy, achievement of revenue targets and risk mitigation for given brands
  14. Manage brand health and customer feedback
  15. Monitor brand spends and effectiveness.
  16. Develop and implement effective communication strategy to establish brand voice)
  17. Lead and guide a team of BMs and ABMs to achieve the established brand objectives
  18. Closely work with various departments across the organization including NPD, design, quality and MR to give and take feedback and deliver customer voice.

Qualifications:

  1. Bachelor s degree in marketing, Business, or a related field (MBA preferred)
  2. 6 8 years of experience in brand management, marketing, or related roles
  3. Proven track record of successful brand campaigns and strategies
  4. Strong analytical skills and proficiency in using marketing analytics tools
  5. Excellent communication, project management, and leadership abilities Creative mindset with attention to detail

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Recreational Facilities

Paris Île-de-France

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