Brand Manager Popular Salts

Vice President Marketing, Core Salt

• Build and deliver the topline, bottom and market share of salt brands (Shuddh, Crystal salt) portfolio for TCPL foods.
• Develop/ improve/ Deploy the marketing mix which will upgrade consumers from loose/local brands to our popular brands with strategic price points.
• The role entails strategic review of the business, unlock the cost efficiencies in current product P&L to land the right pricing mix to market, design/deploy sourcing approaches.
• The role will entail a deeper understanding of consumer behavior and insights to revamp of the proposition, communication and improve packaging and driving BTL/ team engagements on both the brands.
• Pricing and profitability decisions are also driven by this role.
• Design and execution of the 4P including ATL/ BTL and festive campaigns to drive brand recall and offtakes.
• Responsible for demand generation as well as co-leading trade scheme planning
• Drive the Net Revenue Management (NRM) initiatives assortment, place, price, pack, promotion/schemes by geography and overall. Design GTM, state expansions, launches and team engagements.
• Conduct analytics using internal & external reports/research and implement data driven brand initiatives
• Monthly EO reviews, analytics and annual MTP and AOP planning to be a key strategic role.

• MBA with 3-7 years of progressive experience in Sales & Trade Marketing functions in leading FMCG companies
• Exposure to Brand management.
• Experience in influencing stakeholders internally & externally, cost analysis, pnl drawing
• Self starter with Good communication skills and stakeholder management capabilities
• Knowledge & experience of market research methodology, consumer insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.