BRAND MANAGER

Role Overview: As a Brand Manager at a mid-sized promoter-driven FMCG company specializing in confectionery and baked products, your primary responsibility will be to develop and implement brand strategies that will elevate brand equity, drive market share growth, and ensure profitability. This role necessitates a strategic mindset coupled with robust marketing expertise and a profound comprehension of the FMCG market landscape. Key Responsibilities: - Craft and execute effective marketing plans that resonate with consumer preferences. - Provide insights to the R&D team for new product development initiatives. - Utilize a digital-first approach, including familiarity with tools for tasks such as buying, performance marketing, and analytics. - Conduct market research to gauge consumer behavior, market trends, and competitive dynamics. - Design and implement campaigns across various channels, both offline and online. - Manage the brand's digital presence and engage with the online community. - Drive product innovation based on market needs and consumer feedback. - Plan and execute product launches. - Collaborate with cross-functional teams such as sales, R&D, supply chain, and finance. - Analyze sales data, campaign performance, and other metrics to evaluate the effectiveness of brand initiatives. - Report regularly on brand performance, market share, and ROI to senior management. - Achieve brand sales targets and leverage technology solutions to enhance operational efficiencies. Qualifications Required: - Ideally possess 4-6 years of brand management experience from a Tier-1 business school or 6-12 years from a Tier-2 business school in the FMCG industry. - An MBA from a Tier-1 or Tier-2 business school is preferred. - Key skills for success include strategic thinking, analytical acumen, communication proficiency, creativity, digital marketing expertise, and strong project management capabilities.,