BRAND MANAGER

BRAND MANAGER – E COMMERCE:

Job Description:

· Develop and execute online brand positioning, messaging, and campaigns to create awareness and loyalty.

· Oversee the online store as a product, focusing on user experience, conversion, and smooth functionality

· Manage digital product roadmaps, features, and enhancements based on user feedback and market trends.

· Drive traffic and sales via SEO, SEM (PPC), social media, email, and content marketing, ensuring brand alignment.

· Use data to understand customer behaviour, track performance, and identify optimization opportunities.

· Collaborate with tech, marketing, sales, and design teams to align vision and execution.

Key Skills:

· Strong understanding of e-commerce platforms (Shopify, Magento, etc.) & tech.

· Digital marketing expertise (SEO, Analytics, Paid Media).

· UX/UI principles for online retail.

· Market research & competitive analysis.

· Strategic thinking & data-driven decision-making.

Role Focus:

Brand Manager Side: Shaping perception, consistency, and loyalty.

E-commerce Side: Driving online sales, platform performance, and digital customer journeys.

Job Type: Full-time, Permanent

General Shift: 09:30 to 7:00pm - Monday to Saturday

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Work Location: Kilpauk, Chennai

Work Type: Work from Office- NO WORK FROM HOME

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Leave encashment

Work Location: In person