BRAND MANAGER

As a Brand Manager at a mid-sized promoter-driven FMCG company specializing in confectionery and baked products, your primary responsibility will be to develop and implement brand strategies that will elevate brand equity, drive market share growth, and ensure profitability. This role necessitates a strategic mindset coupled with robust marketing expertise and a profound comprehension of the FMCG market landscape. - Craft and execute effective marketing plans that resonate with consumer preferences - Provide insights to the R&D team for new product development initiatives - Conduct market research to gauge consumer behavior, market trends, and competitive dynamics - Design and implement campaigns across various channels, offline and online - Manage the brand's digital presence and engage with the online community - Drive product innovation based on market needs and consumer feedback - Collaborate with cross-functional teams for alignment and execution of brand strategies - Analyze sales data, campaign performance, and metrics to evaluate brand initiatives - Achieve brand sales targets and leverage technology solutions for operational efficiencies Ideally, you will possess 4-6 years of brand management experience from a Tier-1 business school or 6-12 years from a Tier-2 business school, with a proven track record in the FMCG industry. An MBA from a Tier-1 or Tier-2 business school is preferred, although a strong history in Brand Management will also be considered. Key skills for success in this role include strategic thinking, analytical acumen, communication proficiency, creativity, digital marketing expertise, and strong project management capabilities.,