As a Brand Manager with a mid-sized promoter-driven FMCG Company specializing in confectionery and baked products in Hyderabad, your primary responsibility will be to develop and execute brand strategies that enhance brand equity, drive market share, and achieve profitable growth. You will need to be a strategic thinker with robust marketing skills and a deep understanding of the FMCG market. Your key responsibilities will include conceptualizing and executing effective marketing architecture aligned with consumer personas, providing inputs for new product development, and launching strategies. You should have a digital-first mindset and be familiar with tools for tasks like buying, performance marketing, and analytics. Market analysis and consumer insights will be crucial aspects of your role. Conducting market research to understand consumer behavior, market trends, and the competitive landscape will inform your brand strategies and marketing campaigns. Leveraging consumer insights to drive brand strategies and marketing initiatives will also be essential. In terms of marketing and communication, you will be responsible for designing and executing marketing campaigns across offline and online channels, supporting creative asset development, and showcasing proficiency in digital marketing, including SEO, SEM, social media, and content marketing. Managing the brand's presence on social media platforms and engaging with the online community will be key. You will play a significant role in driving product innovation and development based on market needs and consumer feedback, as well as planning and executing product launches. Collaborating with cross-functional teams such as sales, R&D, supply chain, and finance to ensure alignment and execution of brand strategies will be necessary. Performance metrics and reporting will also fall under your purview. Analyzing sales data, campaign performance, and other key metrics to measure the effectiveness of brand initiatives, as well as reporting on brand performance, market share, ROI, and achieving the brand sales target will be part of your responsibilities. Moreover, you will need to implement brand technology solutions to streamline processes, drive savings, and achieve measurable outcomes such as increasing brand market share, running successful marketing campaigns that drive engagement and conversions, enhancing brand recall and recognition, and contributing to the company's profitability. Your success in this role will be measured by key performance indicators such as brand sales target achievement, market penetration, ROI on marketing spend, budget adherence, and NPS. The preferred candidate profile includes 4-12 years of experience in brand management, preferably from a Tier-1 or Tier-2 B-School, along with strong strategic thinking, analytical skills, communication abilities, creativity, proficiency in digital marketing, social media management, project management, and organizational skills.,
As a Brand Manager at a mid-sized promoter-driven FMCG company specializing in confectionery and baked products, your primary responsibility will be to develop and implement brand strategies that will elevate brand equity, drive market share growth, and ensure profitability. This role necessitates a strategic mindset coupled with robust marketing expertise and a profound comprehension of the FMCG market landscape. Your key duties will include crafting and executing effective marketing plans that resonate with consumer preferences and providing insights to the R&D team for new product development initiatives. A digital-first approach will be crucial, requiring familiarity with tools for tasks such as buying, performance marketing, and analytics. Additionally, you will be tasked with conducting market research to gauge consumer behavior, market trends, and competitive dynamics, as well as leveraging consumer insights to shape brand strategies and marketing campaigns. In the realm of marketing and communication, you will be responsible for designing and implementing campaigns across various channels, both offline and online, while also supporting the development of creative assets. Your expertise in digital marketing, encompassing SEO, SEM, social media, and content marketing, will be pivotal. Managing the brand's digital presence and engaging with the online community will be integral components of your role. Driving product innovation based on market needs and consumer feedback, as well as planning and executing product launches, will fall under your purview. Collaboration with cross-functional teams such as sales, R&D, supply chain, and finance will be essential to ensure alignment and execution of brand strategies. Stakeholder management, including building partnerships and managing relationships with external stakeholders, will be a key aspect of this role. Analyzing sales data, campaign performance, and other metrics to evaluate the effectiveness of brand initiatives, as well as reporting regularly on brand performance, market share, and ROI to senior management, will be crucial. You will also be accountable for achieving brand sales targets and leveraging technology solutions to enhance operational efficiencies and drive cost savings. The success of your role will be measured by outcomes such as increasing market share, running impactful marketing campaigns, enhancing brand recall and recognition, fostering a positive brand image, and contributing to the company's profitability. Key performance indicators will include brand sales target achievement, market penetration, ROI on marketing spend, and Net Promoter Score (NPS). Ideally, you will possess 4-6 years of brand management experience from a Tier-1 business school or 6-12 years from a Tier-2 business school, with a proven track record in the FMCG industry. An MBA from a Tier-1 or Tier-2 business school is preferred, although a strong history in Brand Management will also be considered. Key skills for success in this role include strategic thinking, analytical acumen, communication proficiency, creativity, digital marketing expertise, and strong project management capabilities.,
Role Overview: As a Brand Manager at a mid-sized promoter-driven FMCG company specializing in confectionery and baked products, your primary responsibility will be to develop and implement brand strategies that will elevate brand equity, drive market share growth, and ensure profitability. This role necessitates a strategic mindset coupled with robust marketing expertise and a profound comprehension of the FMCG market landscape. Key Responsibilities: - Craft and execute effective marketing plans that resonate with consumer preferences. - Provide insights to the R&D team for new product development initiatives. - Utilize a digital-first approach, including familiarity with tools for tasks such as buying, performance marketing, and analytics. - Conduct market research to gauge consumer behavior, market trends, and competitive dynamics. - Design and implement campaigns across various channels, both offline and online. - Manage the brand's digital presence and engage with the online community. - Drive product innovation based on market needs and consumer feedback. - Plan and execute product launches. - Collaborate with cross-functional teams such as sales, R&D, supply chain, and finance. - Analyze sales data, campaign performance, and other metrics to evaluate the effectiveness of brand initiatives. - Report regularly on brand performance, market share, and ROI to senior management. - Achieve brand sales targets and leverage technology solutions to enhance operational efficiencies. Qualifications Required: - Ideally possess 4-6 years of brand management experience from a Tier-1 business school or 6-12 years from a Tier-2 business school in the FMCG industry. - An MBA from a Tier-1 or Tier-2 business school is preferred. - Key skills for success include strategic thinking, analytical acumen, communication proficiency, creativity, digital marketing expertise, and strong project management capabilities.,