Brand Manager - Marketing

Job Description – Marketing Brand Manager (Conventional)

Location: Chennai, India
Experience: 8 + years in brand & conventional marketing (entertainment, hospitality, retail or FMCG preferred)
Employment Type: Full-time

About VGP KINGDOM

VGP KINGDOM is South India’s most diversified leisure group, comprising:

• VGP Universal Kingdom – flagship amusement & theme park
• VGP Marine Kingdom – India’s first large-format walk-through aquarium
• VGP Cyber Kingdom – immersive VR/AR arcade arena
• VGP Playy Kingdom – family arcade & kids’ play zone
• Sea Thru Diner – multicuisine beach-front restaurant
• Waghoba – barcade game centre for adults

We are seeking a strategic, hands-on Marketing Brand Manager – Conventional to own offline branding and integrated marketing for every property in the VGP KINGDOM family.

Key Responsibilities

Area

What You’ll Do

Brand Strategy & Positioning

• Craft and periodically refresh individual brand identities while maintaining an overarching VGP KINGDOM narrative. Develop annual brand plans, value propositions and key messaging that resonate with Tamil Nadu’s diverse audience segments.

Conventional Campaign Leadership

• Plan, budget and execute 360° offline campaigns (print, TV, radio, cinema, OOH, transit, in-park signage). Synchronise seasonal promotions, festival pushes and new-attraction launches across properties.

Agency & Vendor Management

• Lead creative, media-buying, PR and fabrication agencies from briefing through production. Negotiate rates and service-level agreements; ensure brand-safe execution.

Cross-Property Synergies

• Design bundle offers, co-promotions and loyalty initiatives that drive visitation across amusement, aquarium, arcade and F&B assets. Coordinate with digital, events and sales teams for unified go-to-market roll-outs.

Brand Governance

• Maintain and enforce comprehensive brand guidelines (logos, colours, typography, tone). Review and approve all offline collateral to guarantee consistency and quality.

Market Intelligence & Insights

• Commission research, track competitive activity and measure brand health (awareness, preference, NPS). Produce data-driven recommendations to refine positioning and spend allocation.

Partnerships & Sponsorships

• Identify and close alliances with schools, corporates, tourism boards and consumer brands. Negotiate naming rights, co-branded events and media barter deals.

Budget & Performance Tracking

• Control annual offline marketing budget; monitor ROI, CPV and footfall lift. Present monthly dashboards and post-campaign analyses to leadership.

Crisis & Reputation Management

• Coordinate with PR to handle issues affecting brand image; prepare holding statements and FAQs.

Required Skills & Qualifications

• MBA/PGDM or bachelor’s in Marketing, Mass Comm, or related field
• Minimum 8 years leading brand or conventional marketing, with at least 3 years managing multiple brands or business units
• Demonstrated success running high-value ATL and BTL campaigns end-to-end
• Strong agency network and knowledge of Chennai / Tamil Nadu media landscape
• Proficiency in campaign analytics, budgeting, vendor negotiation and production workflows
• Excellent written & spoken English; functional Tamil a strong advantage
• Leadership, presentation and cross-functional collaboration skills

Perks & Benefits

• Competitive salary plus performance incentives
• Dynamic, creativity-driven workplace with rapid career-growth pathways

Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Food provided
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Work Location: In person