Brand Manager

Job Title:

Location:

About the Role

0 → 100 Cr in 2 years

Key Responsibilities

Product Development & Lifecycle Management

• Partner with R&D and supply chain to define product roadmaps – from concept to launch.

• Identify levers to optimize product-market fit, profitability, and portfolio expansion.

Consumer Insights & Market Intelligence

• Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.

• Conduct competitive benchmarking and leverage insights to refine positioning and messaging.

Creative & Marketing Execution

• Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.

• Develop brand narratives and drive execution across digital, marketplace, and offline channels.

P&L & Forecasting

• Own category P&L including sales, pricing, discounting, margins, and bottom line.

• Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.

Desired Candidate Profile

• 4–6 years of experience in FMCG / Consumer Brands in

  brand management, category management, or digital growth

  roles.
• Strong understanding of

  digital-first brand building

  and

  P&L management

  .
• Hands-on exposure to

  performance marketing, GTM launches, and lifecycle marketing

  .
• Analytical mindset with comfort in working with dashboards, insights, and financials.
• Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.
• MBA from Tier-1 / Tier-2 institute preferred.

Why Join Us?

• Opportunity to build

  new categories from scratch

  at one of India’s fastest-growing Ayurvedic D2C brands.
• Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.
• Autonomy, ownership, and room to experiment in a high-growth environment.
• Purpose-driven work – build products that improve consumer health and wellness.