Brand Manager

Job Title: Brand Manager

Location:

Experience:

Department:

Background

MIJA is a contemporary fine jewelry brand redefining luxury for the new generation. With a focus on ethical craftsmanship, modern design, and meaningful storytelling, MIJA caters to young professionals, modern couples, and style-forward individuals seeking timeless pieces with purpose.

Key Responsibilities

• Brand Stewardship:

  Ensure every piece of content, collaboration, and campaign aligns with MIJA's brand DNA of luxury, meaning, and timeless self-expression.

• Social Media Management:

  Oversee content calendars, briefs, and approvals with external agencies; maintain a cohesive brand voice across Instagram, LinkedIn, and other platforms.

• PR & Influencer Coordination:

  Manage PR agencies and influencer partnerships end-to-end, from strategy and selection to execution and reporting, ensuring meaningful and authentic brand visibility.

• Campaign Oversight:

  Lead 360 brand campaigns, ensuring timely roll-out of creative assets, product launches, and storytelling moments.

• Cross-functional Collaboration:

  Work closely with design, retail, and marketing partners to integrate brand identity consistently across touchpoints - digital, in-store, and experiential.

• Performance Tracking:

  Monitor KPIs (engagement, impressions, ROI on influencer campaigns, PR coverage), analyze data, and refine strategies to drive brand growth.

• Trend Awareness:

  Stay ahead of luxury industry trends, competitor activity, and cultural moments to keep MIJA relevant while remaining true to its essence.

What We're Looking For

Experience:

Communication Skills:

Strategic Mindset:

Execution Excellence:

Creativity & Sensitivity:

Educational Background:

MBA / PG / Graduate in Mass Media from Recognized University

Why MIJA

At MIJA, you'll be shaping a modern diamond jewellery brand built on family legacy, innovation, and meaning. This is a chance to leave your mark on a growing luxury house and be part of redefining accessible luxury for a new generation.