Brand Manager FMCG

Company Overview

Company Name: Tenx Business Consulting

Brand Name: CleanCo

Sector: FMCG

Location: A 1122, Tower T3, NX One, Techzone 4, Greater Noida West 201301, U.P, India

Job Title

Brand Manager – FMCG

Job Summary

CleanCo, a fast-growing FMCG brand under Tenx Business Consulting, is looking for a passionate and strategic Brand Manager to lead brand-building initiatives and drive consumer engagement. The ideal candidate will have 4–6 years of experience in FMCG brand management, a solid understanding of consumer behavior, and proven experience in launching and managing marketing campaigns. This role requires close collaboration with sales, design, R&D, and external agencies to grow CleanCo’s brand presence in the market.

Key Responsibilities

· • Develop and execute brand strategies to strengthen CleanCo’s market presence in the FMCG sector.

· • Plan and implement 360° marketing campaigns including ATL, BTL, digital, and influencer marketing.

· • Oversee packaging design, brand messaging, and product positioning in coordination with internal and external teams.

· • Conduct regular market research and analyze consumer trends, market share, and competitor activity.

· • Monitor brand performance through KPIs such as market penetration, sales uplift, and customer feedback.

· • Lead product launches and rebranding initiatives in collaboration with sales, R&D, and production teams.

· • Work with the sales team to support trade marketing and promotional campaigns.

· • Manage marketing budgets efficiently to deliver ROI on brand initiatives.

· • Coordinate with creative, media, and PR agencies to ensure timely and high-quality campaign delivery.

· • Maintain consistent brand identity across all channels and touchpoints.

Qualifications and Skills

Experience: 5–8 years in brand management within the FMCG industry.

Education: MBA in Marketing, Brand Management, or a related field.

Skills:

- Strong analytical skills and a data-driven approach.

- Excellent communication skills in Hindi and English.

- Deep understanding of consumer behavior and retail dynamics.

- Creative thinking with a strong grasp of visual and verbal branding.

- Experience with market research tools (e.g., Nielsen, Kantar).

- Proficiency in MS Office and marketing analytics tools.

Other: Willingness to travel for market visits, promotions, and events.

Job Details

Salary: INR 60000 to 80000 per month + Performance Incentives.

Working Days: Monday to Saturday.

Office Location: A 1122, Tower T3, NX One, Techzone 4, Greater Noida West 201301, U.P, India.

How to Apply

Interested candidates can send their resume and cover letter to akansha@mycleanco.in or contact Akansha Rai at 9289663301 for further details.

Why Join CleanCo?

Be part of CleanCo, a rising FMCG brand under Tenx Business Consulting, and take ownership of shaping its identity and market growth. We offer a collaborative work culture, competitive compensation, and the chance to make a visible impact in the consumer goods space.

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month