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Job Title: Brand & Marketing Strategist Location: Ahmedabad (Hybrid/On-site) Company: Aamati Green Pvt. Ltd. Industry: Sustainable Fashion / Vegan Materials / Circular Economy Experience: 3–7 years Type: Full-time About Aamati Aamati is a pioneering materials innovation startup transforming mango agricultural waste into premium plant-based leather alternatives. We're on a mission to redefine luxury, sustainability, and conscious consumption. With innovation rooted in India and ambitions that stretch globally, Aamati is shaping the future of ethical fashion and lifestyle. Role Overview We are looking for a highly creative and strategic Brand & Marketing Strategist to build, grow, and position Aamati as a global leader in the sustainable materials and fashion ecosystem. You will lead the storytelling, branding, digital presence, and communication across all channels—working closely with the founder and product team to create a bold, iconic brand. Key Responsibilities Brand Strategy & Development Define and evolve Aamati’s brand identity, tone, and narrative Ensure visual and verbal consistency across platforms Craft positioning that speaks to B2B clients, eco-conscious brands, and the fashion world Marketing & Communication Design integrated marketing strategies (organic + paid) Drive PR, influencer marketing, and thought leadership campaigns Write and develop compelling content across web, social, product decks, and investor communications Creative Direction Oversee content creation (photo, video, campaigns, lookbooks) Collaborate with designers, agencies, and freelancers Develop visuals that tell Aamati’s unique sustainability story Digital & Social Strategy Lead Instagram, LinkedIn, and website engagement Build a community of brand advocates and early adopters Track performance and optimize for reach, engagement, and conversions B2B Support Support product marketing and storytelling for partner brands Design brand collaterals: presentations, brochures, sample kits Attend industry events, conferences, and exhibitions Who You Are A creative thinker with deep strategic insight Experienced in building lifestyle or D2C brands Passionate about sustainability, fashion, and design Exceptional in written and visual communication A storyteller who can translate innovation into emotional resonance Hands-on with tools like Canva, Adobe Creative Suite, Notion, Mailchimp, etc. Bonus: Experience working with early-stage startups or sustainable materials What We Offer Opportunity to build an iconic brand from the ground up Creative freedom and leadership role in a high-impact company Work at the intersection of sustainability, innovation, and design Flat hierarchy and close collaboration with the founder Competitive salary + equity options (ESOPs for the right candidate) How to Apply Email your resume, portfolio (if available), and a short note on why Aamati excites you to: pratik@aamatigreen.com Job Type: Full-time Pay: From ₹50,000.00 per month Education: Bachelor's (Required) Experience: Marketing: 3 years (Required) Language: English (Required) Work Location: In person
