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7.0 - 12.0 years
37 - 40 Lacs
Coimbatore
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets Collaborate with cross-functional teams to optimize marketing ROI Experience in international market expansion, SEO, SEM, and social media marketing is required Must have excellent communication and strategic planning skills
Posted 3 weeks ago
6.0 - 10.0 years
0 Lacs
pune, maharashtra
On-site
You will play a crucial role in realizing the strategic direction of the Business Development function, with the primary objective of achieving Growth and Profitability goals. Your meticulous and diligent approach in preparing and negotiating proposals will be essential in executing the Strategy in alignment with MAPL's Vision and Customer expectations. It will be your responsibility to promote Brand Culture and create Opportunities to foster a culture of Innovation. Your key responsibilities will include executing the Strategic Plan on a Short to Medium-Term basis, identifying Growth Opportunities, and leading Business Development in identifying new business opportunities. You will also be tasked with ensuring the implementation of commercial settlements with Customers and facilitating a systematic handover of awarded business to Project Management. Brand Management, Customer Relationship Management, and creating a healthy work environment and growth plan for subordinates will be crucial aspects of your role. Additionally, you will be expected to create Opportunities for Innovation, track and analyze Costing pre and post Nomination, and handle RFQs and negotiations. To excel in this role, you should have a minimum of 8-10 years of professional experience, with at least 6+ years in Sales & Marketing functions specifically within the Automotive sector. Exposure to Automotive, Polymers, and Engineering industries will be beneficial in fulfilling the requirements of this position.,
Posted 3 weeks ago
5.0 - 9.0 years
0 Lacs
maharashtra
On-site
The ideal candidate for this position should possess a Post Graduation or Graduate degree along with an additional 2 Years full-time Management PGDM in Marketing from a reputed and recognized university or institute. You should have the following experience: - Working knowledge of technical products sold directly to the industrial segment - Hands-on experience in managing Industrial consultants and Industrial contractors - Knowledge of market research and market mapping - Working knowledge of pumps/piping/boilers or other industrial products - Experience in managing a team at a Pan India level In terms of technical skills, you should have sound knowledge of technical products, strong negotiation skills, understanding of the industrial market, good analytical skills, and the ability to train others. Your responsibilities will include managing the entire industrial sales business related to all product lines at a national level. You will be required to stay updated on product applications, technical services, market conditions, competitive activities, advertising, and promotional trends. Your main objectives will be to ensure that the team achieves annual sales targets and to manage the profit and loss of the industrial business effectively.,
Posted 3 weeks ago
8.0 - 12.0 years
0 Lacs
noida, uttar pradesh
On-site
You will play a crucial role in shaping and executing branding strategies aligned with EXL's vision and goals. Your primary focus will be on developing innovative social media campaigns to enhance brand awareness, engagement, and growth. Personalization of content and creation of short form videos will be key aspects of your responsibilities. You will oversee the production of engaging content across various social media platforms, including graphics, videos, and written materials. Additionally, you will be in charge of crafting brand narratives through videos, infographics, podcasts, and blogs. In this position, you are expected to drive digital branding and content strategy by adopting digital-first approaches such as social media storytelling and performance creatives. Collaborating with cross-functional teams is essential to ensure consistent brand messaging across all channels. Monitoring social media trends, metrics, and performance will enable you to optimize campaigns effectively. Establishing and nurturing relationships with key influencers and partners will also be crucial for amplifying the reach of the brand. To excel in this role, you should hold a Bachelor's degree in Marketing, Communications, Business, or a related field, with a preference for a Master's degree. With over 8 years of experience in branding and social media strategy, particularly in the US market, you should demonstrate a proven track record of successful campaign development and execution. Strong leadership skills and the ability to manage teams effectively are essential. Excellent written and verbal communication skills will be beneficial in conveying brand messages effectively. Proficiency in social media management tools, analytics platforms, and content creation workflows is required. You should be a creative and strategic thinker capable of generating innovative ideas and solutions. Familiarity with essential tools such as Adobe Premiere Pro, After Effects, Illustrator, and Photoshop is necessary. Experience with Figma (or Adobe XD), Descript (or Adobe Podcast), and Frame.io (or Wipster) will be advantageous. Knowledge of Canva Pro and Blender/Cinema 4D is considered a bonus. Staying updated with industry trends and best practices will be crucial to your success in this role. Your ability to blend creativity with strategy and lead impactful social media strategies within the highly regulated US insurance sector will be instrumental in elevating brand recognition and engagement for EXL.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
You will be joining Travel Empire Holidays Private Limited as a Marketing Manager in Gurugram. Your main responsibilities will include developing and executing marketing strategies, overseeing promotional activities, analyzing market trends, managing branding efforts, and working closely with different teams to enhance the company's presence and audience reach. To excel in this role, you should possess strong skills in Marketing Strategy, Campaign Management, and Market Analysis. Additionally, proficiency in Brand Management, Collaboration, Digital Marketing, and Social Media Marketing is essential. Your interpersonal and communication skills should be top-notch, enabling you to effectively interact with various stakeholders. The ability to handle multiple tasks, prioritize efficiently, and meet deadlines is crucial for success in this position. While experience in the travel industry is advantageous, it is not mandatory. A Bachelor's degree in Marketing, Business Administration, or a related field is required to qualify for this role. If you are passionate about marketing, enjoy working in a dynamic environment, and have the drive to contribute to the growth of a global travel company, we are looking forward to welcoming you to our team at Travel Empire Holidays Private Limited.,
Posted 3 weeks ago
14.0 - 18.0 years
0 Lacs
maharashtra
On-site
As an Assistant Vice President (AVP) of Marketing at our Insurance company based in Lower Parel, Mumbai, you will play a pivotal role in leading the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. With over 14 years of experience in marketing, ideally within the BFSI or insurance sector, you will bring a dynamic and strategic approach to drive brand visibility and customer engagement through impactful marketing programs. Your key responsibilities will include developing and managing 360-degree marketing campaigns across various channels such as digital, print, OOH, and BTL, aligning marketing plans with business goals and product launches, and collaborating with cross-functional teams to adapt campaigns based on regional needs. You will also be responsible for defining and refining the company's brand strategy, voice, and visual identity across touchpoints, ensuring brand consistency in messaging and visual representation, and conducting regular brand audits to monitor brand health metrics. In addition, you will lead the PR strategy, manage media relationships, oversee press releases and external communications, position the company and leadership as thought leaders through various opportunities, and manage crisis communications and reputational risk in alignment with compliance and legal requirements. Your role will involve overseeing the development of engaging content for campaigns, brochures, newsletters, and digital assets, crafting executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership teams. Furthermore, you will be responsible for managing and coordinating with creative, media, and PR agencies to ensure timely and cost-effective execution, negotiate contracts, track deliverables, and maintain quality standards. To qualify for this role, you should hold an MBA in Marketing, Communications, or a related field, have over 14 years of experience in marketing with at least 5 years in the insurance or BFSI sector, demonstrate a proven track record in leading multi-channel marketing campaigns and brand initiatives, possess a strong understanding of PR, corporate communications, and media strategy, and exhibit excellent written and verbal communication skills. Additionally, you should have the ability to manage budgets and multiple external stakeholders effectively. Preferred attributes for this role include a data-driven mindset with a strong grasp of marketing analytics and campaign ROI, creativity with a keen aesthetic sense and attention to detail, and agile and collaborative team leadership skills with the ability to influence senior stakeholders effectively.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
pune, maharashtra
On-site
As a Marketing Plan Assistant, you will play a crucial role in supporting the business development plan for the assigned store in collaboration with the MHQ Marketing team. Your responsibilities will include setting individual business development targets for marketing executives and ensuring the overall targets are achieved. You will be responsible for achieving sales targets, generating revenue through the Marketing Team, and supervising all marketing MTMs. Motivating, managing, and training subordinates to meet targets will be a key aspect of your role. Additionally, you will drive new customer acquisition in coordination with the Marketing and Sales team. Your duties will involve conducting follow-ups on addresses collected from prospective customers and building strong relationships to generate leads. Collecting leads from various sources, verifying reports of the marketing staff, and inviting potential customers to the store for exhibitions and events will be part of your daily tasks. Monitoring the visits of Marketing Executives, providing guidance, and resolving queries will also fall under your purview. You will assist in visiting high net worth customers, reviewing leads, and updating the Showroom Heads accordingly. Furthermore, you will be involved in checking the eligibility of applicants for charitable schemes as part of the CSR initiative. In the marketing domain, you will need to understand the creative requirements of the store, communicate with the Visual merchandising team, and supervise ATL, BTL, and digital activities at the store level. Monitoring hoardings, networking with industry players, and managing online brand sentiment will be essential components of your role. Your internal process responsibilities will include generating marketing MIS reports, analyzing market trends, and managing customer inquiries. People development will also be a key focus, where you will identify learning needs, ensure completion of training programs, and drive a performance-driven culture within the team. Overall, as a Marketing Plan Assistant, you will be instrumental in supporting the marketing initiatives, achieving sales targets, and fostering a culture of continuous improvement and growth within the team.,
Posted 3 weeks ago
20.0 - 24.0 years
0 Lacs
ahmedabad, gujarat
On-site
The Branding professional in the International Business department at the Ahmedabad Corporate Office will play a pivotal role in developing, executing, and managing the company's brand strategy to elevate its market presence and align with corporate objectives. As a strategic thinker, you will need to possess a profound understanding of branding, market trends, and consumer insights to excel in this role. Your key responsibilities will include developing and implementing a comprehensive branding strategy that resonates with the company's goals and vision. You will conduct in-depth consumer and market research to identify trends, insights, and opportunities that will enhance the brand's positioning. Additionally, you will oversee all branding and creative initiatives, ensuring consistency across various platforms such as packaging, advertising, and digital presence. Collaboration is essential in this role, as you will work closely with product development, sales, and quality control teams to ensure brand alignment in all initiatives. Monitoring brand performance metrics and adapting strategies as needed to drive growth and market share will be crucial. You will also be responsible for leading the conceptualization and execution of branding campaigns that not only engage consumers but also foster brand loyalty. Staying abreast of industry trends and competitor activities is imperative to effectively position the brand in the marketplace. Qualifications for this role include an MBA degree in marketing or equivalent, with a minimum of 20+ years of proven experience in brand management, marketing, or related roles, preferably within the FMCG industry. A strong grasp of brand strategy, market research, and campaign management is essential, along with excellent communication, project management, and creative skills. If you meet these qualifications and are excited about this opportunity, please send your resume to vqthr@vadilalgroup.com.,
Posted 3 weeks ago
6.0 - 10.0 years
8 - 13 Lacs
Mumbai Suburban, Thane, Navi Mumbai
Work from Office
Marketing Activities Drive the entire Marketing Activities of the organization to appropriately showcase YBL Brand to customers and partners. This includes product launches, digital marketing strategies, website management and other activities for all the YBL businesses. Market Mapping Map the entire market for IVD (Antigens, Antibodies, Fermentation etc) independently and support IDD BD team in mapping of IDD / iPSC markets as required. Mapping includes customer understanding, competitor analysis, getting appropriate specs for end use via conversations with customers or independent market research, customer mapping and staying on track of latest market trends. Yearly Market Report Generate a yearly internal market report once a year analyzing key trends in all the business YBL operates in. Primary Responsibility IVD markets. Secondary / Supporting responsibility – IDD / iPSC market. Cross Functional Collaboration – Act as a link between Marketing, Sales, R&D and Operations to enhance cross functional collaboration and drive a comprehensive understanding of the market across all levels of YBL. Customer Visits – Visit Key customers across geographies to enhance market understanding, engage customers technically and pitch YBL as a partner for long term development. Conference Visits – Visit Local and International conferences to understand the market, engage customers and showcase YBL brand to customers. Strategy Plans – Be a key part of the Strategy planning at YBL and contribute to GTM strategies in close coordination with relevant team members. USP Identification and Product Launches – Appropriately identify USPs for the R&D team to target during product development and showcase them during comprehensive product launches. Roadshows and training –. Keep roadshows across YBL and share information on the market to drive the entire organization to be commercial and customer centric. Portfolio development – Play a key role in identifying new products for the portfolio in close collaboration with team members to plan for new product portfolios for YBL. Team Leadership & Management - Lead and manage a team of marketing professionals, providing coaching, mentoring, and performance management. Any other activity in the overall interest of YBL. Desired Key Skills Alignment and ownership of YBL Vision, Values and Beliefs. Enable YBL to be a global brand. Build internal process, systems, technology and brand for swift execution of dynamic business objectives. Treat customers the way we would like to be treated. Optimization of resources Rationalize cost to have value for money to all concerned stakeholders Ability to listen and be upfront in communication. Create conducive environment for personnel and professional growth of each and every team member with succession plan and desired skill matrix. Accountable to all stakeholders including Members, business acquaintances, common man and shareholders.
Posted 3 weeks ago
2.0 - 4.0 years
4 - 8 Lacs
Noida
Work from Office
Job Summary: We are looking for candidates with experience in functions such as manufacturing, procurement, R&D, production, vendor management, supply chain management, sales, merchandising, distribution, etc. Must have a desire to participate in change and appreciate a dynamic environment with rapidly changing priorities. Candidates with 2+ years of experience in industries such as electrical, electronics, civil, mechanical, biotech, production, medical, footwear, chemical, textile, pulp and paper, food technology, automobile, sports, cosmetics, construction and any other. Key Responsibilities Area: User Acquisition: Drive user traffic by driving content SEO, onboard sellers to achieve planned targets Business Development: Ensure best brands, SMEs, vendors, suppliers from across the country are onboarded on marketplace Competitive Quality Catalogs: Drive to acquire good quality catalogs with accurate product prices & specifications, high quality images and hottest seller products Matchmaking: Ensure best quality categorization to achieve best quality matchmaking between buyer and seller Customer Experience: Capture and resolve customer pain points. Create solutions and liaison with various cross functional teams to resolve customer pain points Operational Efficiency: Work across operations, part time associates, cross functional teams, product management department to ensure a smooth and fast functioning to achieve targets in given time period Engagement: Working with the customer acquisition and engagement team to define a charter for engagement to improve monetization Required Skillset: Should be an effective communicator with ability to persuade/ negotiate with different team/stakeholders Should be a strong team leader & capable of handling large teams Establish and foster strong working relationships with multiple stakeholders & proven experience leading cross-functional projects Strong numerical and analytical aptitude & experience of using customer data to identify and prioritize opportunities Good communication skills Analytical data driven detail-oriented approach Perfect opportunity for highly motivated and dynamic candidates looking to move into online ecommerce industry Education Qualification: B.E./B.Tech Experience: 2 - 4 Years Location: Noida Sector 135 (Work From Office)
Posted 3 weeks ago
3.0 - 8.0 years
5 - 9 Lacs
Noida
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the role: To sell products or services for a company and represent their brand. Also, to manage relationships with customers, serving as the key point of contact, from initial lead outreach to when a purchase is ultimately made. Expectations/ Requirements 1. Must have Smart Phone, Bike & Helmet 2. Candidate must have a zeal for Growth 3. Candidate should have good market knowledge 4. Must have done a Channel Sales Role before with 5 Member Sales Team handled before 5. Must understand concepts of distribution, expansion, metrics 6. Must have experience in getting team earn Lucrative Incentives Superpowers/ Skills that will help you succeed in this role 1. More than 3 years experience in Channel & Distribution 2. Team handing experience is a must 3. Good in Excel & data tools required in Sales Education Graduate or above / Post Graduation preferred. Why join us: 1. A collaborative output driven program that brings cohesiveness across businesses through technology 2. Improve the average revenue per use by increasing the cross-sell opportunities 3. A solid 360-degree feedback from your peer teams on your support of their goals 4. Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Chandigarh
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Nagpur
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Visakhapatnam
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Agra
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Lucknow
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Vadodara
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Varanasi
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Jaipur
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Kanpur
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Faridabad
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
7.0 - 12.0 years
37 - 40 Lacs
Ludhiana
Work from Office
Responsible for managing and implementing global marketing campaigns to enhance brand reach and customer engagement. Develop market-entry strategies, oversee digital advertising efforts, and drive lead generation for both Indian and international markets. Collaborate with cross-functional teams to optimize marketing ROI. Experience in international market expansion, SEO, SEM, and social media marketing is required. Must have excellent communication and strategic planning skills.
Posted 3 weeks ago
1.0 - 2.0 years
13 - 17 Lacs
Hyderabad
Work from Office
About the role We are looking for a seasoned Program Manager with a passion for innovation and business impact. This role will be a valued contributor in Blackbauds pursuit of becoming even more partner-obsessed and platform-focused. This highly motivated individual will bring a disciplined analytical approach combined with creativity. Strategic thinking and exceptional communication skills will be key assets as you translate partner profitability into Blackbaud business impact. What youll do Enhance GTM strategy for the Blackbaud Partner Service Program by adding new products and increasing program membership Monitor role KPIs including engagement volumes and partner attach rate Identify and input to evaluate future Blackbaud products that will be added to the service program. Support accredited service partners to jointly deliver go-to-market offering to land with the field and measure success Oversee the content development process for product and implementation training for new and existing Blackbaud products included in the service program. Collaborate extensively with partner enablement to raise program awareness and updates Drive to deepen the capability and scale of the Partner Development Managers through program enablement and collaboration. Collaborate with internal Blackbaud teams to ensure program coordination and alignment. What youll bring 1-2 Years of Program management or service delivery experience. Experience launching programs to customers, partners and internal stake holders Direct experience working with Sales teams and landing go-to-market offerings and tracking pipelines and wins Ability to support partners in creation of go-to-market offering is based on sales plays and tracking effectiveness with wins Positive influence that impacts clients and partner executives Awareness of industry trends with the ability to gain insights into market trends Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
Posted 3 weeks ago
5.0 - 8.0 years
7 - 10 Lacs
Mumbai
Work from Office
Sr. Brand Manager - Premium Job Description You re not the person who will settle for just any role. Neither are we. Because we re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you ll help us deliver better care for billions of people around the world. It starts with YOU. In this role, you will: Responsible for contributing to the growth of the diaper & pants portfolio by planning and executing innovation projects, in market commercialization of the initiatives along with Brand activation initiatives. You will be accountable for driving top line growth, accretive margins, market shares and brand equity. You will report to the Marketing Manager (Premium) of Baby & Child Care. You will act as the connective tissue for bringing innovation to market between commercial team, R&E, procurement & Supply chain teams to drive innovation to achieve the objectives of the country. You will support marketing manager in developing the BCC business & innovation strategy, Brand vision and architecture for the portfolio. This role requires a deep understanding of consumer insights, market trends, and competitive dynamics in the diaper category. You should think consumer first, capable of managing cross-functional teams and delivering impactful execution on brand initiatives. Financial Targets - Delivery of the Budget and Target metrics of the assigned portfolio and GBA (e.g. Net Sales, Gross Margins, and Operating Profit). Market Share Targets - Determine and deliver market share targets for individual brands. Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Lead the team to execute strategies and tactics based on approved resources. Brand Equity - Deliver Brand Equity targets in line with the BOP. Consumer Insights - Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects. Communication Strategy - Execute and review the local communication strategy to support the BOP Media Strategy, Planning and Execution - Develop and manage the execution of Brand media strategies with the Media Agency. Consumer Promotions - Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs. Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns. Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands. Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion Product Development / Deployment - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations. SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the country Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets. Pricing Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP. Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products. Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis. Drive the development and execution of integrated marketing campaigns (ATL, BTL, Digital, PR, and Trade Marketing). Drive best in class content on the strategic brand building platforms (Social , eCommerce etc.) and continue to elevate with subsequent iterations with clarity on key learnings and principles. Manage agency relationships (creative, media, digital) to ensure high-quality deliverables. Monitor brand P&L, sales performance, and ROI on marketing spend. Optimize marketing budgets to maximize efficiency and effectiveness. Work closely with Sales and Trade Marketing to ensure flawless execution at the point of purchase. About Us Huggies . Kleenex . Cottonelle . Scott . Kotex . Poise . Depend . Kimberly-Clark Professional . You already know our legendary brands and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn t exist without talented professionals, like you. At Kimberly-Clark, you ll be part of the best team committed to driving innovation, growth and impact. We re founded on more than 150 years of market leadership, and we re always looking for new and better ways to perform - so there s your open door of opportunity. It s all here for you at Kimberly-Clark. Led by Purpose. Driven by You About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you ll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our marketing roles, you ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Key Qualifications and Experiences: Education: Bachelor s degree in marketing, Business Administration, or related field. MBA preferred. Experience: 5+ years of brand management experience in the **FMCG industry**, with a proven track record of driving brand growth. Experience in a management position (i.e. handling a portfolio of brands or customers of magnitude) is preferred. He/she should have good knowledge of brand development and consumer goods industry dynamics Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary. Strong strategic thinking and analytical skills with Consumer Centric Approach. Understanding in digital marketing and media planning. Excellent project management abilities to lead innovation. Data-driven decision-making & result oriented mindset. Creative mindset with strong communication and presentation skill. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website . And finally, the fine print . Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. #LI-Hybrid Primary Location Mumbai Corporate Office Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time
Posted 4 weeks ago
7.0 - 12.0 years
9 - 14 Lacs
Hyderabad
Work from Office
Job Description: Sr. Marketing Executive Experience Required: 7+ Years Location: Hyderabad Employment Type: Full-time About the Role: o We are looking for a dynamic and creative Sr. Marketing Executive with 7+ years of experience in internal communications, brand management, content creation, and storytelling. This role will play a key part in shaping the company s internal narrative, aligning employee engagement with brand values, and producing compelling content across platforms. The person should be empathetic communicator with a people-first mindset, highly organized with strong project management skills, collaborative team player with the ability to manage multiple stakeholders, analytical thinker with attention to detail. Excellent communication in English is must. Key Responsibilities: o Internal Communications Develop and execute internal communication strategies that foster engagement and alignment with company goals. Create newsletters, leadership messages, and internal campaigns that resonate with employees. Coordinate with HR and leadership for company-wide announcements and initiatives. o Branding Ensure consistent brand messaging across internal and external touchpoints. Support the development and rollout of brand guidelines and campaigns. Assist in employer branding strategies to enhance the company s reputation as a great place to work. Leadership Branding o Content Management & Storytelling Create engaging content including blogs, articles, video scripts, presentations, and case studies. Identify and share impactful employee stories and business wins that align with brand values. Manage content calendars and coordinate with design and digital teams for timely execution. o Campaign Development Collaborate on integrated marketing campaigns across digital and offline channels. Track and analyze campaign performance, optimizing for engagement and reach. Requirements: o Bachelors degree in Marketing, Communications, Journalism, or related field. o Minimum 7 years of experience in marketing, with a focus on internal communications and content strategy. o Excellent written and verbal communication skills. o Strong storytelling abilities with a creative eye for content presentation. o Familiarity with brand guidelines and internal communications platforms (e.g., SharePoint, MS Teams, Slack, Viva etc.). o Experience with content management systems and basic knowledge of design tools (e.g., Canva, Adobe Suite) is a plus
Posted 4 weeks ago
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