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Marketing Manager

Marketing Manager

Super Scholar

4 - 7 years

4 - 8 Lacs

pune

Posted:2 hours ago| Platform:

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Skills Required

brand management retail marketing online marketing social media atl market research fmcg digital marketing marketing strategy crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:
We are looking for a highly skilled Marketing Manager with strong expertise in both Online and Offline Marketing. The ideal candidate will manage digital campaigns, brand presence, field marketing, events, and overall brand visibility across all touchpoints.

Key Responsibilities:

1. Marketing Strategy & Planning
Develop integrated marketing strategies combining online and offline channels. Conduct market research and competitor analysis. Plan monthly and quarterly marketing calendars.

2. Online Marketing
Lead digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other platforms. Oversee social media management (Instagram, YouTube, Facebook, LinkedIn). Optimize website and marketplace presence (Amazon, Flipkart, brand website). Track analytics and improve campaign performance. Manage online content creation - reels, creatives, videos, blogs.

3. Offline Marketing
Plan and execute offline marketing campaigns such as: o ATL/BTL activities o Print materials (brochures, posters, standees) o Events, exhibitions, seminars & workshops o Dealer/retail marketing support Coordinate with vendors for printing, branding, and promotions. Plan product display, merchandising & in-store branding. Support sales team with offline marketing collaterals.

4. Brand Management
Strengthen brand identity across online/offline channels. Collaborate with agencies, designers, photographers & influencers. Ensure consistent brand communication.

5. Product & Performance Marketing
Understand product features to develop strong messaging. Plan product launches, campaigns, and promotions. Review performance metrics and optimize ROI.

6. Team Leadership
Lead and mentor the marketing team. Allocate tasks, monitor progress, and ensure timely execution.

7. Reporting & Analytics
Share weekly/monthly performance reports. Present insights, campaign outcomes, and improvement ideas.

Required Skills & Qualifications:
Bachelor s/Master s degree in Marketing or related field. 4-7 years experience in both Online & Offline Marketing. Strong understanding of digital ads, social media, branding & event marketing. Experience working in retail/D2C/FMCG/pet industry preferred. Proficiency with Google Ads, Meta Ads Manager, Google Analytics, CRM tools, Canva. Excellent communication, creativity, and leadership skills.

Key Competencies:
Multi-channel Marketing Expertise Strategic Thinking Creative Ideation Leadership & Team Management Vendor Coordination Data-Driven Decision Making

Benefits:
Opportunity to work in a fast-growing brand Creative and collaborative environment Cross-functional exposure Skill-building & development opportunities

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Marketing Manager