Senior SEO & Brand Strategy Manager

Job Category

Senior SEO Brand Strategy Manager

Responsibilities

• Oversee website redesigns to improve engagement, user experience, and brand alignment.
• Collaborate with web developers and designers to integrate best practices in user experience (UX) and search engine optimization (SEO).
• Continuously monitor website performance, using data-driven insights to improve content and functionality.
• Lead SEO initiatives to improve organic search rankings and drive traffic to our digital platforms.
• Work closely with the creative, development, and editorial teams to create tools and resources to enhance our value propositions.
• Develop and execute branding strategies that enhance our market position and brand recognition.
• Work closely with the creative team to maintain consistency in brand messaging and visual identity across all marketing materials.
• Collaborate with key stakeholders to ensure marketing initiatives align with business objectives.
• Develop and implement comprehensive marketing plans that support company goals and drive growth.
• Analyze market trends, customer insights, and competitive data to inform and refine marketing strategies and initiatives.
• Monitor and report on the effectiveness of marketing campaigns, adjusting as needed to optimize results.

Requirements

• 5+ years of experience in marketing communications, digital marketing, or a related field, with a focus on SEO and branding.
• Bachelors degree in Marketing, Communications, Business, or a related field. A master s degree is a plus.
• Proven record of successfully managing website redesign projects and creating impactful marketing materials.
• Strong expertise in SEO, digital marketing, and brand management.
• Excellent communication and presentation skills, with the ability to create compelling PowerPoint decks and marketing content.
• Experience working with creative teams and managing cross-functional projects.
• Proficient in marketing software and tools, including content management systems (CMS), Google Analytics, and CRM platforms.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet tight deadlines.
• Highly motivated, detail-oriented, and results-driven.
• Strong leadership skills with the ability to influence and inspire others.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Financial Services knowledge is a plus