Brand Lead

Sanofi

10 - 12 years

10 - 12 Lacs

Mumbai Maharashtra India

Posted:1 month ago| Platform: Foundit logo

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Skills Required

marketing programs brand management Sales

Work Mode

On-site

Job Type

Full Time

Job Description

This role will be responsible for leading a team of brand managers to achieve the growth agenda for a cluster of critical brands for India
Lead the team in the brand planning process and creation of marketing plans with optimum management of AP budget
Performance management of the brands, tracked through delivery on key metrics - Top line, brand profitability, market share, prescriptions, prescribers
Work closely with the Trade Marketing team to create robust Trade and Communication Strategy capable of delivering market beating growth
Lead projects to enhance the outreach of legacy brands to get more HCPs/ consumers into the franchise
Ensure execution excellence in delivery of marketing interventions across different channels and events
Work in close partnership with sales team to ensure marketing programs are driven consistently and in a high-quality manner.
Strong tracking and measurement of marketing programs feeding into further plans for the brand
Support the development of an innovation pipeline / identify future growth opportunities that the brands can leverage
Maintain an outside in perspective for the brand through external relationships with industry associations, KOLs, global counterparts, agencies, etc

About you

Experience
: Past experience of independently managing a brand portfolio for at least 10-12 years with a proven track record of creating scalable and successful marketing strategies. Experience in working with agencies to design impactful science led marketing communication, driving high quality marketing interventions through sales team and creating strong touch points through digital platforms. Experience in conceptualizing and commercializing innovations.
Soft skills
: Strong analytical, communication (verbal and presentation) and Creative skills
Technical skills
: Marketing Brand Management, Fluency with Microsoft Office
Education
: MBA from a reputed institute. Graduate in B.Pharm / BSc. will be a plus

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