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Brand Category Manager (Repro)- Navi Mumbai

5 - 8 years

20 Lacs

Navi Mumbai

Posted:1 week ago| Platform: Naukri logo

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Skills Required

Brand Building Brand Management Brand Launch Category Marketing Brand Positioning Brand Strategy

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Work from Office

Job Type

Full Time

Job Description

Job Description: The Brand Manager is responsible for Brand planning and marketing. This includes managing the brands throughout the product lifecycle, gathering and prioritizing brand and customer requirements, defining the brand vision, and working closely with scientific teams, to deliver winning brands. It includes working very closely with sales teams to drive and ensure product strategies and tactics are implemented in the market. Duties: Brand Portfolio Leader and Ownership Develop and timely implement Brand strategies and tactics of Brand Portfolio Own customer growth and retention - execute strategies and tactics to achieve goals in collaboration with sales team Analyze market gaps, develop brand strategies and tactics to achieve Turnover Collaborate with cross functional teams to drive all marketing activities Develop and streamline CME or events for portfolio to enable sales team for effective conversions Lead cross-functional teams to successfully introduce / Launch new products into the market Monitor sales & marketing trends and makes recommendations for growth Collaborate with customers, marketing intelligence and third-party sources to monitor, understand and respond to competition Work with sales team to create demand, enable sales, increase awareness, generate leads and drive growth Develop and presents proposals and strategies to leadership team for business opportunities to grow product lines and business Achieve turnover target (Rs value) of brands & Achieve growth target (%) of brands Desired Prerequisites: Experience : 5-7 years Education : Graduate degree: Bio-technology, B.Pharm or other equivalent Post graduate degree: MBA (marketing preferred) Industry Type : Healthcare/ Pharma/ Biotech/Pharma-OTC Functional Area : PMT / Marketing

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