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Description
Role Summary: We are looking for a strategic and hands-on Brand and Communication Manager to take charge of company's content, Branding, influencer outreach, and PR initiatives. This role demands strong coordination skills, creative thinking, Strong command on English content writing, Brand positionining + recall improvement and a data-driven mindset. Job Description: Lead periodic brand audits from the marketing side and refresh exercises (logo, visual identity, messaging frameworks). Define and enforce brand guidelines across all touchpoints—franchise collaterals, digital platforms, and in-center signage. Plan and execute Email & WhatsApp campaigns, analyze performance, and optimize. Manage LinkedIn content strategy, posting, and reporting. Lead influencer marketing—shortlist, onboard, coordinate, and track ROI. Act as the key contact for PR agencies—oversee press releases, interviews, and media outreach. Proofread and optimize blog and website content for tone, grammar, and SEO. Identify and manage brand collaborations and joint marketing campaigns. Consolidate and analyze performance data across all channels to refine strategy. Be open to learning and proactively take on new responsibilities and challenges beyond the core scope. Regularly benchmark against competing preschool brands and consumer trends. Maintain a centralized library of logos, templates, and approved imagery. Build a monthly brand dashboard for leadership—covering spend, ROI, share of voice, and sentiment. Skills: 6+ years of experience in brand management, marketing communication and leading PR activities. Strong in content planning, writing, and reporting. Excellent coordination, communication, and analytical skills. Experience in managing PR agencies and campaigns. Experience in influencer marketing is a plus. A growth mindset with willingness to adapt, learn, and take initiative. Show more Show less
