Brand Activations Manager

Brand Activations Manager

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About Neulife

protein-forward, R&D-driven Company

Role Overview

Brand Activations Manager

Key Responsibilities

Strategic Planning & Execution

• Design and execute a

  360° brand activation calendar

  , including events, sampling drives, gym partnerships, expos, and experiential marketing initiatives.
• Collaborate with the growth, content, and sales teams to align activations with business objectives.

Event & Community Management

• Manage

  on-ground activations

  at gyms, fitness studios, marathons, expos, and sporting events.
• Build and nurture

  local brand communities

  , creating grassroots engagement with trainers, coaches, and influencers.

Partnerships & Alliances

• Identify and drive

  strategic partnerships

  with gyms, sports clubs, fitness festivals, and health platforms.
• Negotiate and manage partnerships to maximize brand visibility and ROI.

Budget & ROI Tracking

• Own the

  activations budget

  , ensuring efficient spend with measurable impact.
• Develop KPIs to track effectiveness—leads generated, trials converted, brand lift, and community engagement.

Brand Custodianship

• Ensure

  brand consistency

  across all activations in line with Neulife’s science-backed, performance-first ethos.
• Act as a

  brand evangelist

  , representing Neulife in the fitness and wellness ecosystem.

Key Skills & Competencies

• Proven experience (4–6 years) in

  brand activations, experiential marketing, or event management

  within FMCG, wellness, or consumer brands.
• Strong

  network in fitness, sports, or lifestyle communities

  is a big plus.
• Hands-on ability to

  execute events end-to-end

  , from concept to measurement.
• Excellent

  communication, negotiation, and stakeholder management

  skills.
• Creative thinker with strong

  problem-solving

  abilities and a data-driven mindset.

What We Offer

• A chance to be part of

  India’s fastest-growing performance nutrition brand

  .
• An energetic, growth-focused, founder-led environment.
• Opportunity to work at the intersection of

  science, fitness, and consumer engagement

  .
• Competitive compensation + performance-linked incentives.