Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The Key Purpose
of this role is to generate sales orders, drive volume growth, and strengthen brand presence within an assigned territory by ensuring high standards of in-outlet execution, product availability, customer satisfaction, and sustained channel growth.
Key Roles and Responsibilities:
Planning & Volume Delivery
- Drive performance to exceed sales quotas within the assigned territory in line with national and regional growth objectives.
- Prepare and execute territory action plans aligned to agreed volume and order targets.
- Identify sales prospects, generate new leads, and follow up on referrals resulting from field activity.
- Develop new and incremental contract business within the channel.
- Persuade customers to stock and range company products.
- Coordinate shipping schedules and delivery of products to customers.
Availability & Execution
- Ensure company products and brands are widely available across the assigned sales area.
- Maintain execution standards in line with company sales and merchandising requirements.
Promotion & Activation
- Support the preparation, issuance, and delivery of sales materials and promotional programmes.
- Prepare for and attend exhibitions, regional, and national promotional activities as required.
Sales Standards & Competitive Intelligence
- Maintain up-to-date knowledge of company and competitor products.
- Leverage competitive and marketplace information to support order closing and customer conversion.
Customer Satisfaction & Relationship Management
- Establish strong relationships with existing and potential customers.
- Monitor customer feedback on new products and relay insights to management.
- Ensure loyalty and retention of existing customers.
- Negotiate pricing, delivery schedules, guarantees, and after-sales service with customers.
Price Monitoring & Negotiation
- Position products effectively in outlets, communicate customer benefits, confirm pricing, handle objections, and close sales.
- Monitor pricing compliance at retail outlets in line with company guidelines.
Reporting & Administration
- Prepare and submit regular status reports including activity, follow-ups, closures, and adherence to targets.
- Maintain accurate sales records and activity updates to support forecasting and performance tracking.
Self-Development
- Identify personal training and development needs and engage with line management to address skill gaps.
Decision Making
- Align territory plans to national sales plans.
- Ensure territories are appropriately resourced to meet sales objectives.
Key Attributes & Competencies
- Strong interpersonal and communication skills.
- Ability to persuade, influence, and negotiate effectively.
- Analytical ability to compile, interpret, and act on sales data.
- Strong planning, organization, and time management skills.
- Ability to work independently and within a team.
- Results-driven, persistent, and methodical approach to sales execution.
- Strong customer service orientation.
- Excellent verbal and written communication skills.
Minimum Requirements:
Education
- University degree in Sales, Marketing, Administration, or equivalent qualification.
- HND (Marketing) or CIM (Certificate, Diploma, or Advanced).
Experience
- Minimum of 3 years’ practical experience in a similar sales or business development role.
- Strong product knowledge and sales execution experience.
- Valid driver’s license with a clean driving record.
Additional Information:
AB InBev is an equal opportunity employer, and all appointments will be made in line with AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
