B2B Lead Generation & Sales Executive

B2B Lead Generation & Sales Executive

Company:

Job Summary:

B2B Lead Generation & Sales Executive

strategic prospecting, excellent communication, attention-to-detail, negotiation, and deal-closing abilities

Key Responsibilities:

• Conduct research to identify potential clients and target industries using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
• Generate and qualify leads through outbound campaigns including email outreach, cold calling, and LinkedIn networking.
• Create and execute data-driven lead generation strategies to meet monthly and quarterly targets.
• Build, maintain, and manage prospective databases with accurate information and segmentation.
• Collaborate with sales and marketing teams to refine ideal customer profiles (ICP) and messaging.
• Track, analyze, and report lead generation performance metrics (open rates, conversion rates, etc.).
• Follow up on inbound leads and inquiries promptly to convert them into qualified opportunities.
• Maintain CRM data hygiene and ensure all interactions are logged and updated regularly.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business Administration, or related field.
• 25 years of proven experience in B2B lead generation, preferably in IT, SaaS, consulting, or digital marketing sectors.
• Strong knowledge of email marketing, data sourcing, and prospecting tools.
• Excellent written and verbal communication skills.
• Proficiency in CRM systems (e.g., HubSpot, Salesforce, Zoho) and lead generation tools.
• Analytical mindset with attention to detail and ability to meet deadlines.
• Self-motivated, proactive, and target-oriented.

Preferred Qualifications:

• Experience with marketing automation tools (Mailchimp, Lemlist, or similar).
• Understanding of B2B sales funnels and lead nurturing processes.
• Ability to work collaboratively with cross-functional teams.

Key Performance Indicators (KPIs):

• Number of qualified leads generated per month.
• Lead-to-opportunity conversion rate.
• Accuracy and completeness of CRM data.
• Response and follow-up efficiency.