Social Media Lead Generation Executive

About the Role:

Social Media Lead Generation Executive

This role requires a strong understanding of affiliate networks, compliance with advertiser guidelines, and the ability to scale campaigns while maintaining ROI.

Key Responsibilities:

• Plan and execute

  paid social media campaigns

  (Facebook, Instagram, TikTok, Snapchat) focused on lead generation for USA clients.
• Manage and optimize

  Google Ads

  (Search, Display, YouTube) for high-intent conversions.
• Implement

  Search Arbitrage strategies

  to drive compliant and profitable traffic.
• Perform

  PPC campaign management

  including keyword bidding, audience targeting, retargeting, and A/B testing.
• Optimize campaigns for

  ROI, CPL, and CPA goals

  .
• Execute

  Search Engine Optimization (SEO)

  and

  Social Media Optimization (SMO)

  tactics to increase organic reach and lower acquisition costs.
• Monitor campaign performance, analyze KPIs, and prepare detailed reports.
  
• Stay updated on the latest

  affiliate marketing trends, traffic policies, and platform compliance updates

  .
• Collaborate with creative and technical teams to develop high-converting landing pages and ad creatives.
  
• Ensure

  fraud prevention and traffic compliance

  across campaigns.

Key Skills & Competencies:

• Hands-on expertise

  in Facebook Ads Manager, TikTok Ads, Snapchat Ads, Google Ads, and Display Networks.
• Strong knowledge of

  affiliate marketing funnels

  and lead generation tactics for USA markets.
• Proven experience in

  PPC, SEO, SMO, Search Arbitrage, and Display Advertising

  .
• Excellent

  analytical skills

  with the ability to interpret campaign data and optimize accordingly.
• Knowledge of

  tracking tools

  (Voluum, RedTrack, Binom, or similar).
• Strong understanding of

  compliance and fraud detection in affiliate marketing

  .
• Creative mindset for designing & testing

  ad copies, creatives, and landing pages

  .
• Ability to

  manage budgets effectively

  and maximize ROI.

Qualifications:

• Bachelors degree in Marketing, Digital Media, Business, or a related field.
  
• 25 years of experience in

  lead generation & paid media

  (Affiliate / Performance Marketing industry preferred).
• Proven track record of

  running successful campaigns for USA-based clients

  .
• Certifications in

  Google Ads / Meta Ads / SEO

  will be an advantage.

What We Offer:

• Competitive salary + performance incentives.
  
• Opportunity to work with

  top USA clients in affiliate marketing

  .
• Growth-oriented role with

  cutting-edge digital marketing strategies

  .
• Collaborative team culture and fast-paced learning environment.