Kritikala brand is seeking a Fashion Designer & Production Head who can blend creative design sensibilities with hands-on production management. The ideal candidate will ensure that each collection aligns with our brands values of sustainability, craftsmanship, and ethical production. Key Responsibilities Conceptualize and design seasonal collections inspired by handmade textiles and local craft traditions. Approximately two collections a year. Develop detailed tech packs, sketches, and specifications for sampling and production. Source sustainable fabrics, trims, and accessories in alignment with the brands aesthetic and values. Plan and monitor production timelines, from sampling to final delivery. Work closely with artisans, tailors, and embroidery units to ensure quality and timely execution across the different tailoring and hand embroidery units Support documentation and reporting for production schedules, cost sheets, and vendor coordination. Develop product costing sheets for customer orders. Work with external customers for execution of job work orders for stitching and embroidery Support in producing content for Kritikala social media through short product videos, behind the scenes photos. Preferred candidate profile Bachelors degree or diploma in Fashion Design, Textile Design, or Apparel Production. 2–4 years of relevant experience in design and/or production coordination. Strong understanding of garment construction, embroidery techniques, and artisan processes. Proficiency in Adobe Illustrator, Photoshop, and Microsoft Excel/Google Sheets. Excellent communication and coordination skills for liaising with vendors and artisans. Detail-oriented, organized, and able to manage multiple timelines. Interest and knowledge of creating good content for social media What We Offer Opportunity to work at the intersection of design, sustainability, and social impact. • A collaborative and creative work culture. • Hands-on exposure to every stage of fashion production—from design to delivery. • Growth opportunities within a mission-driven brand.
Role & responsibilities Execute overall digital marketing strategy that includes meta ads, google ads, sms marketing, email marketing and whatsapp marketing. The strategy will be made in discussion with the director of the firm / ad agency. Develop social media content and manage social media handles on Instagram, Facebook and Linkedin (roughly 2-3 posts / reels per week and 15-20 stories per week) Reach out to influencers to identify suitable influencers for the brand to collaborate with Photoshoot of small products such as bags and home dcor with the studio set up in the office Uploading content to website and write the content for product descriptions, social media captions, generating blogs, etc Managing other ecommerce store related activities such as discount codes, promotions and sales, customer reviews etc Managing inventory of Kritikala products in the store Answering customer queries for bulk orders and online order feedback Preferred candidate profile Knowledge of ecommerce store management, preferably on shopify Good working knowledge of photography and videography to drive the team to develop inhouse content Goal orientation and attention to detail Good working knowledge on SEO, google ads, facebook ads, and building social media outreach