B2B Content Writer – Cybersecurity & ABM

Role: B2B Content Writer – Cybersecurity & ABM

Location: Coimbatore (In-office, no Hybrid/Remote)

About FHT & This Role

high-performance Account-Based Marketing (ABM) team

You’ll craft content that feels cohesive, whether it appears in a LinkedIn post, an email sequence, a case study, or a landing page. You’ll use storytelling, clarity, and technical accuracy to inform, persuade, and move cybersecurity and manufacturing audiences.

If you’re the kind of writer who obsesses over tone consistency, can switch between narrative and technical, and can bring ideas to life with clean, compelling English, you’ll thrive here.

What You’ll Own

1. Integrated Weekly Content

• Weekly blogs, thought leadership pieces, and short-form LinkedIn content
• Social Media content on a “Next Month Basis.”
• Ensuring tone and messaging remain consistent across all platforms

2. Long-form Monthly Assets

• Case studies, whitepapers, and technical documentation
• Crafts content by simplifying complex MSSP/cybersecurity/tech topics
• Ensures accuracy without compromising clarity

3. Campaign & ABM Content

• ABM-style content for multiple stakeholders within an account
• Personalized landing page content tailored to ICPs
• Email sequences, nurture flows, outreach templates
• Campaign messaging frameworks, hooks, and creative angles
• Ads, CTAs, and landing page copy aligned to a unified campaign narrative

4. Web & Collateral Writing

• Web page content that aligns with brand messaging
• CTAs, banners, microcopy, and infographics text
• Maintaining a clean, consistent, and persuasive voice

5. Content Quality & Consistency

• Maintain

  cross-channel message discipline

• Ensure brand voice, tone, and style guide consistency
• Work closely with the Growth Marketer to translate ideas into assets

Skills & Experience We’re Looking For

Required

• 2–5 years of professional B2B writing experience (Tech/Cyber/Manufacturing preferred)
• A strong grasp of

  English, narrative structure, clarity, and editing

• Experience writing for multiple channels — blogs, social, email, website, campaigns
• Ability to maintain

  tone, theme, and messaging consistency

  across all formats
• Exposure to

  ABM fundamentals

  :
• Personalization & multi-stakeholder messaging
• Account-level storytelling
• Email nurture logic
• Ability to write

  technical content

  (even if not full-time technical writing)
• Familiarity with HubSpot (publishing, email editing, landing pages)

Nice-to-have

• Experience in cybersecurity or B2B tech writing
• Basic SEO understanding
• Familiarity with tools like Canva, Figma, Notion, and HubSpot
• Experience converting expert insights into clear, structured content

Our Ideal Candidate

• You write with precision, rhythm, and purpose
• You know the content types that each channel demands
• You can turn complex technical inputs into elegant and simple content
• You can adapt to brand tone quickly — and hold it across every asset
• You think in stories, not in paragraphs

If you’re checking off at least 80% of the job description and are open to being coached toward a 110%, hit apply!