AVP - Strategy

Who Are We?

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.

Now, with Pocket FM, we’re taking that storytelling DNA to video — creating a mobile-first platform. Designed for the swipe generation, we deliver emotionally charged, high-impact stories that are changing how entertainment is consumed, one scroll at a time

About the Role

As Pocket FM scales its footprint in the audio entertainment space, we’re looking for a strategic powerhouse to shape how we source, scale, and monetize content. This role goes beyond traditional strategy — it blends creative insight, market intelligence, and commercial acumen to drive Pocket FM’’s content and growth roadmap.

What You will Do

• Get deep into the creative process — from screenplay writing and adapting novels to understanding the teams behind blockbuster shows
• Build a strong market intelligence engine to identify trending content early. Collaborate with internal teams to fill content gaps and reduce audience churn
• Use global best practices to improve production quality, manage costs, reduce timelines, and increase hit rates — all while refining creative execution
• Identify and implement advanced AI tools to enhance content quality, streamline production workflows, and improve overall operational efficiency.
• Track and analyze the evolution of long-format content with implications for format innovation, user engagement, and monetization across new content categories.
• Understand how ad revenue, eCPMs, CACs, and commissioning models are changing — and use those insights to grow lifetime value (LTV) and revenue.
• Decode the interplay between monetization models, user retention, TAM penetration, and product initiatives. Align this understanding with scalable, profitable growth strategies.
• Explore non-performance-led acquisition strategies — focusing on creative levers, scalability, and efficiency
• Maintain a sharp pulse on global entertainment and content trends to lead early adoption in India and global markets

What We’re Looking For

• 10+ years of experience in business, strategy or Chief of Staff
• Understanding of content-led ecosystems, especially formats and innovations from across the globe
• Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
• Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning
• Have an action-bias; solve problems, execute, and iterate, if required