Automation Specialist

As a Marketing Automation Specialist (Mailchimp) at VenturEdu, your role will involve designing, implementing, and optimizing automated email campaigns to engage customers, generate leads, and drive conversions. Key Responsibilities: - Design, implement, and optimize automated email workflows within Mailchimp. - Set up audience segmentation, workflows, and attribution models for campaign tracking. - Create and edit basic HTML newsletters aligned with brand templates. - Conduct A/B and multivariate testing of creatives, communications, subject lines, and headlines. - Collaborate with writers and designers, advising on content framing and layout to maximize impact. - Track, analyze, and report campaign performance, providing insights for continuous improvement. Requirements: - 6 months to 1 year of experience in a D2C agency (mandatory). - Hands-on expertise in Mailchimp automation, segmentation, and workflows. - Strong analytical skills with comfort in multi-channel attribution models. - Intermediate Excel proficiency (pivot tables, performance dashboards, reporting). - Excellent English communication skills and a strong eye for design detail. In addition, the interview process includes: - Submitting an application form. - Participating in an in-person case study round and face-to-face interview.,