Asst /Manager B2C Retail Marketing

Role Title

Role Summary-

Working with-

What the role entails Key accountabilities/ responsibilities

1. Retail Operations & Execution

• Oversee day-to-day retail operations ensuring smooth execution and customer satisfaction.
• Standardize processes across centres/stores for efficiency and uniformity.
• Monitor KPIs including footfall, conversion rates, and repeat business.

2. Franchisee Program Management

• Manage end-to-end operations of the Franchisee.
• Engage, train, and support partners to improve retail effectiveness and ensure alignment with brand goals.
• Track partner performance through defined KPIs and implement incentive/recognition programs.
• Act as the bridge between partners and internal teams to ensure smooth execution of initiatives.

3. Marketing & Customer Engagement

• Collaborate with marketing to design retail campaigns, promotions, and loyalty programs.
• Strengthen brand presence in the consumer space through on-ground activations & events.
• Build long-term relationships with customers to enhance retention and referrals.

4. Financial & Reporting

• Track monthly expenses for the retail segment and ensure cost control.
• Analyze sales performance, market trends, and business reports to support decision-making.
• Present regular business and partner program updates to management
• Plan promotional campaigns with marketing & partners (seasonal offers, referral schemes, loyalty).

5. Google My Business (GMB) Partner Management

• Listing Creation & Optimization: Ensure all partner locations are listed correctly on Google Maps/GMB with updated details (address, timings, services, contact info).
• Brand Consistency: Maintain standardized naming conventions, images, and descriptions for all partner listings.
• Review & Ratings Growth:
• Build a structured process to encourage patients/customers to leave reviews.
• Train partner teams on how to request feedback ethically and effectively.
• Respond to reviews promptly to enhance brand reputation.
• Continuous Improvement: Run campaigns to boost positive reviews, manage negative feedback, and improve partner visibility in local searches.

What we are looking for in you

• Hands-on execution ability.
• Customer- and partner-centric mindset.
• Strong problem-solving & decision-making.
• Experience in Channel management is a plus
• Collaborative approach with cross-functional teams
• Proven track record of Executing campaigns and managing monthly budgets

What we promise to you

• A high-performance culture with phenomenal career progression.
• Work with young and enthusiastic team and management.
• We will cultivate your talent in an inclusive culture that values diversity

Role Demands (travel)-

Location-

Education Requirement

Essential- Graduate in Business, Marketing, or related field

Desirable- MBA in Business, Marketing, or related field

Experience

Stakeholder interface