Asst. Category Manager/ Category Manager - Health & Beauty

Role Purpose

Assistant Category Manager

GTM delivery

intersection of brands, markets, and channels

Key Responsibilities

Brand Partnering

• Act as the main contact for

  brand principals

  – building trust and alignment.
• Support

  new launches and innovation rollouts

  in coordination with RegNova and the supply chain.
• Draft

  solution overviews

  for new brands under evaluation.
• Manage

  portfolio lifecycle

  – SKU reviews, pricing/pack updates, and optimization.

Market & Channel Execution

• Work with

  Gateway market teams

  (anchor) or

  distributors/importers

  (allied) to ensure strong execution.
• Drive

  channel-specific strategies

  across modern trade, general trade, e-commerce, and Rx.
• Deploy

  marketing and visibility assets

  across channels.
• Support demand planning and stock flow with supply chain teams.

Performance & Insights

• Track

  category sales and trade spend ROI

  .
• Review

  channel and retailer performance

  and recommend actions.
• Partner with the Insights team to bring in

  shopper and competitor learnings

  .
• Share insights with principals to guide

  innovation and growth planning

  .

Collaboration & Team Support

• Work with

  finance teams

  to ensure profitability and spending discipline.
• Liaise with

  RegNova

  for compliance and product readiness.
• Coordinate with

  channel marketing

  to deliver shopper-first activations.
• Guide and mentor supporting

  executives

  for seamless category delivery.

Experience & Qualifications

• Education:

  Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

• Experience:

• Strong ability to work in

  cross-functional teams

  across markets.
• Analytical mindset with comfort using sales and performance data.
• Excellent communication and relationship management skills.
• 3–6 years in

  FMCG, consumer health, or beauty categories

  , ideally across trade marketing, category management, or channel sales.
• Hands-on exposure to

  multi-channel execution

  (Modern Trade, E-commerce, GT, or Rx).
• Experience liaising with

  brand principals, distributors, or retailers

  preferred.