Associate Vice President

General

• Strong experience in driving performance and branding campaigns, specially on Google and Programmatic
• Business understanding of how users/leads flow through the funnel
  

Experience:

• Planning, implementing and reporting the performance of paid media campaigns to drive business outcomes
• Media Planning for brand and performance Campaigns
• Building and Leading a team
  

Knowledge On Platforms

• Google Adwords (Search, Display, Mobile App, Video) and Analytics
• Google Programmatic / DV360
• OTT Platforms
• Other publishers like Times Internet, Sharechat etc
• Affiliates
• Mobile attribution platforms (e.g. Appsflyer, Branch)
• Analytics Automation (e.g. DataStudio)
  

Qualities

• Analytical with a strong understanding of digital media
• Updated on the latest trends on the above mentioned platforms
• Supporting and mentoring team members (potential team size of 6-10 team members initially)
  

Responsibilities

• Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
• Build relationships with the clients and drive business outcomes from the media perspective
• Lead and mentor the team to Plan, execute, and optimize campaigns
• Analyze trends, along with qualitative and quantitative data to guide the team
• Training Media Team members on various aspects of paid media