Associate Marketing Manager

Job Title: Associate – Marketing Manager
Location: Thrissur
Employment Type: Full-time, Permanent
Industry: Education / EdTech

Role Overview

The Associate – Marketing Manager plays a pivotal role in driving the institution’s brand visibility, student enrollment, and overall growth by formulating and executing strategic marketing initiatives. This role requires managing cross-channel campaigns, leading a small team, and collaborating with stakeholders to ensure the institution’s marketing goals are achieved effectively.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and oversee comprehensive marketing plans aligned with institutional objectives.
• Identify growth opportunities, define positioning, and implement strategies to strengthen the institution’s brand image.

2. Campaign Management

• Plan, manage, and evaluate multi-channel marketing campaigns across digital, social media, print, and events.
• Ensure consistent brand messaging and high-impact execution of campaigns.

3. Content & Communication

• Guide the creation of impactful marketing materials including brochures, web content, blogs, and social media updates.
• Ensure all content is aligned with the brand voice and resonates with the target audience.

4. Market Research & Insights

• Conduct competitor benchmarking and market analysis to identify industry trends and student preferences.
• Use insights to optimize marketing strategies and improve campaign effectiveness.

5. Lead Generation & Conversion

• Implement innovative lead generation strategies to drive inquiries and conversions.
• Oversee lead nurturing processes to support the admissions team in achieving enrollment targets.

6. Budget & Performance Management

• Manage the marketing budget efficiently, ensuring optimal ROI across campaigns.
• Track KPIs, prepare performance reports, and recommend improvements.

7. Relationship & Stakeholder Management

• Build strong relationships with students, parents, alumni, educational consultants, and external partners.
• Collaborate with academic and sales teams to align marketing initiatives with institutional goals.

8. Team Leadership

• Mentor and guide junior marketing executives, fostering a culture of creativity, accountability, and performance.
• Ensure smooth coordination within the marketing team and with cross-functional departments.

Qualifications & Skills

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
• 4–7 years of marketing experience, preferably in education/EdTech.
• Proven expertise in campaign management, digital marketing, and brand strategy.
• Strong analytical, communication, and leadership skills.
• Ability to manage budgets, timelines, and cross-functional projects effectively.

Job Types: Full-time, Permanent

Pay: From ₹35,000.00 per month

Work Location: In person